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Second Night Democratic Convention Ratings Up, But Not As Much As Monday

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August 27th, 2008

The ratings for the second night of the 2008 Democratic Convention were again higher than the comparable night in 2004 for cable news operations, but the increases vs 2004 were not as great. Prime-time viewership was up 42-44% over 2004 [vs. an increase of  84-88% on Monday] and adults 25-54 viewership up between 8-134% [vs. 42-127% on Monday].

(click the image for a full-sized chart)

CNN again won the prime-time battle with an average of 3.406 million viewers and 1.281 million adults 25-54.  They narrowly beat Fox's average viewership of 3.330 million which was up from Monday, as was Fox's 25-54 viewership of 823,000. MSNBC finished third among the cable networks for both viewership groups.

 
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