Nielsen Ratings Wednesday, August 27: NBC Still Talented, But...

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August 28th, 2008

Total Viewers (million) 8.63 5.75 5.29 3.31 .995
Rating/Share: Adults 18-49 2.3/7 1.7/5 1.4/4 1.1/3 0.4/1

NBC again won the night led by a two hour installment of America's Got Talent and the best ratings of the broadcast nets for its coverage of the Democratic Convention at 10pm. But while Talent's numbers are still robust for summer fare at 10.13 million viewers and a 2.7/8 (rating/share) among 18-49 year olds, the trend of viewers was down. Tuesday night's 10.96 million was up until last night, the season-low for the show, and 10.13 million is lower than 10.96 million, so there definitely appears to be no Olympics halo here. The demo numbers were also down from the 3.1/9 among 18-49 year olds on Tuesday.

But as Bill noted yesterday, it's "garbage time" and as such there isn't much to say about the night and really probably won't be until the much awaited return of Gossip Girl next week. While I'm jesting about Gossip Girl, I am definitely interested in seeing how the reincarnation of Beverly Hills 90210 performs next Tuesday night.

NBC easily led the 10pm coverage of the Democratic Convention versus its broadcast rivals ABC and CBS. We'll hopefully have the data for the cable networks posted sometime around 3pm PDT.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 CBS Greatest American Dog 5.60 1.7/5
NBC America's Got Talent (8p-10p) 10.13 2.7/8
ABC Wife Swap (R ) 3.46 1.2/4
CW America's Next Top Model (R ) 1.13 0.5/2
FOX Bones (R) 5.52 1.6/5
9:00 CBS Criminal Minds (R) 6.68 1.8/5
ABC Supernanny (R ) 3.82 1.2/3
CW Pussycat Dolls Presents: Girlicious (R) 0.86 0.4/1
FOX Bones (R) 5.98 1.8/5
10:00 NBC Democratic Convention 5.63 1.6/5
CBS Democratic Convention 3.59 0.9/3
ABC Democratic Convention 3.31 0.9/3
AGT Half Hour Detail
8:00 NBC America's Got Talent 9.22 2.3/8
8:30 NBC 10.23 2.6/8
9:00 NBC 10.32 2.8/8
9:30 NBC 10.65 3.0/8

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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