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Cable News Ratings for Thursday, August 28

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August 29th, 2008

Live + Same Day Cable News Daily Ratings for August 28 2008

The final night of the Democratic Convention, featuring Obama's speech, lifted CNN to wins in prime-time for viewers, adults 25-54 and adults 35-64. What is likely to be a rare trifecta after this week for them.

The 10-11pm hour featured monster ratings for all the cable newsers. CNN topped out at 8.056 million viewers winning the hour and besting its broadcast competition.

P2+ Total Day
FNC – 1,359,000 viewers
CNN – 1,503,000 viewers
MSNBC – 849,000 viewers
CNBC – 204,000 viewers
HLN – 312,000 viewers

P2+ Prime Time
FNC – 3,376,000 viewers
CNN –5,676,000 viewers
MSNBC- 2,789,000 viewers
CNBC –183,000 viewers
HLN – 783,000 viewers

25-54 Total Day
FNC – 396,000 viewers
CNN –592,000 viewers
MSNBC – 338,000 viewers
CNBC – 53,000 viewers
HLN- 131,000 viewers

25-54 Prime Time
FNC – 988,000 viewers
CNN – 2,305,000 viewers
MSNBC – 1,163,000 viewers
CNBC –75,000 viewers
HLN – 274,000 viewers

35-64 Total Day
FNC – 618,000 viewers
CNN – 759,000 viewers
MSNBC – 431,000 viewers
CNBC – 97,000 viewers
HLN – 173,000 viewers

35-64 Prime Time
FNC – 1,479,000 viewers
CNN – 2,792,000 viewers
MSNBC – 1,410,000 viewers
CNBC –91,000 viewers
HLN – 404,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –929,000 viewers (314,000) (526,000)
American Morning- 482,000 viewers (187,000) (283,000)
Morning Joe- 297,000 viewers (96,000) (129,000)
Squawk Box- 193,000 viewers (53,000) (89,000)
Morning Express w/ Meade- 244,000 viewers (128,000) (180,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 1,501,000 viewers (282,000) (579,000)
Situation Room- 1,103,000 viewers (312,000) (486,000)
Race/White House- 631,000 viewers (196,000) (235,000)
Mad Money– 121,000 viewers (a scratch w/49,000) (58,000)
Prime News- 300,000 viewers (133,000) (162,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,656,000 viewers (366,000) (692,000)
SR/ DNC 2008–1,933,000 viewers (721,000) (994,000)
MSNBC Special Coverage–1,099,000 viewers (320,000) (459,000)
Kudlow & Company—185,000 viewers (67,000) (84,000)
Glenn Beck – 330,000 viewers (86,000) (136,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 3,002,000 viewers (703,000) (1,317,000)
SR/DNC 2008- 3,405,000 viewers (1,340,000) (1,724,000)
MSNBC Special Coverage – 1,806,000 viewers (663,000) (887,000)
On the Money –a scratch w/ 98,000 viewers (56,000) (a scratch w/49,000)
Nancy Grace –1,244,000 viewers (464,000) (594,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes –2,896,000 viewers (853,000) (1,276,000)
SR/DNC 2008--5,529,000 viewers (2,083,000) (2,682,000)
MSNBC Special Coverage – 2,464,000 viewers (1,016,000) (1,298,000)
Deal or No Deal-406,000 viewers (134,000) (195,000)
Glenn Beck- 579,000 viewers (152,000) (288,000)

10 PM P2+ (25-54) (35-64)
You Decide 08-Dem Convention– 4,229,000 viewers (1,409,000) (1,843,000)
SR/DNC 2008--8,056,000 viewers (3,489,000) (3,939,000)
MSNBC Special Coverage – 4,097,000 viewers (1,810,000) (2,044,000)
Big Idea w/ Deutsch –a scratch w/ 47,000 viewers (a scratch w/34,000) (a scratch w/29,000)
Nancy Grace – 605,000 viewers (234,000) (364,000)

11 PM P2+ (25-54) (35-64)
**You Decide 08-Dem Convention—(11PM-1135PM)—3,768,000 viewers (1,275,000) (1,626,000)
**On the Record—(1135PM-12PM)—2,242,000 viewers (819,000) (930,000)
SR/DNC 2008--4,319,000 viewers (1,930,000) (2,311,000)
MSNBC Special Coverage –2,776,000 viewers (1,206,000) (1,499,000)
Mad Money —a scratch w/47,000 viewers (a scratch w/13,000) (a scratch w/26,000)
Showbiz Tonight– 283,000 viewers (74,000) (117,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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