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UPDATED Ratings Monday, September 1: Gossip Girl & Prison Break Down

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September 2nd, 2008

Scoreboard NBC FOX CBS CW ABC
Total Viewers (million) 7.90 6.48 5.25 3.26 2.50
rating/Share: Adults 18-49 2.2/6 2.6/7 1.6/4 1.6/4 0.7/2
Rating/Share: Adults 18-34 1.5/4 2.6/7 1.0/3 2.3/7 0.5/1

2nd Update: Our demo adults 18-34 data for Monday arrived and I have updated all the tables. The CW looks a lot better taking the 18-34 data into account where they were second for the night to Fox.

Update: The press release from CW with a lot of data (and a fair bit of spin, but still, lots of actual data) is here.

The Fall Season hasn't started yet, but the CW and Fox started with a few new shows last night to prime the pump.

I teed up the Gossip Girl season premiere yesterday, and it did better than I expected, but the cloud of misinformation to the contrary, it did worse than it's premiere last season in the viewership numbers we currently have access to (which do not include the 18-34 demo) and the same for demo adults 18-49 . Here are the best current comparisons with the data we have:

Gossip Girl Fast Affiliate Numbers Comparison (as apples to apples as we can get at this point):

9/1/08: 3.38 million viewers, adults 18-49: 1.7 rating / 5 share

9/19/07: 3.65 million viewers, adults 18-49: 1.7 rating / 4 share

(note that the comparisons Berman, incorrectly, uses in his post today are for the weekly final GG results from 9/19/07 of 3.5 million viewers and a 2.3/4, that's apples to oranges.)

Prison Break's results from last night, 6.48 million viewers and an adults 18-49 demo 2.6 rating / 7 share were well down from it's 2007 premiere (9/17/07) (overnight 7.41 million, 18-49 adults 3.2/9), but since Fox didn't cover Hurricane Gustav that 2.6 demo rating was enough to win the demo title for the night.

The season premiere of One Tree Hill delivered 3.14 million viewers and a 1.6/4 in the demo. Reports are that was nearly identical to last year's premiere. I will link the overnight data as soon as I find it.

Aside from all the new show hub bub, the overall viewership title was taken by NBC as Deal or No Deal's first million dollar winner (as advertised!) delivered 10.89 million viewers and lifted NBC to an average of 7.90 million for the night. ABC can't wait for High School Musical: Get in the Picture to end.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 NBC Deal or No Deal 10.89 2.6/7 1.7/5
  FOX Prison Break (8-10p) 6.48 2.6/7 2.6/7
  CBS The Big Bang Theory (repeat) 4.73 1.5/4 1.1/3
  CW Gossip Girl 3.38 1.7/5 2.3/7
  ABC High School Musical: Get in the Picture 2.15 0.7/2 0.5/1
           
8:30 CBS How I Met Your Mother (repeat) 4.72 1.7/5 1.2/3
           
9:00 CBS Two and a Half Men (repeat) 7.86 2.5/6 1.2/3
  NBC America's Toughest Jobs 7.33 2.4/6 1.6/4
  CW One Tree Hill 3.14 1.6/4 2.4/6
  ABC Samantha Who? X2 (repeat) 2.15 0.7/2 0.5/1
           
9:30 CBS New Adventures of Old Christine (repeat) 6.00 0.7/2 1.0/3
           
10:00 NBC Hurricane Gustav (was Republican Conv.) 5.47 1.6/4 1.1/3
  CBS Hurricane Gustav (was Republican Conv.) 4.09 1.2/3 0.7/2
  ABC Hurricane Gustav (was Republican Conv.) 3.20 0.9/2 0.6/2

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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