Olympics Drive Big DVR Numbers to Big Brother
For the week of August 11-17, likely driven by the Summer Olympics, Big Brother topped the DVR audience size chart with 1.787 million DVR viewers for its Sunday broadcast. That was just ahead of the Sunday NBC broadcast of the Summer Olympics with 1.762 million DVR viewers. In fact, the top 10 DVR audience shows for the week were either Big Brother or the Summer Olympics.
ABC's The Mole had the largest % audience increase from DVR viewing with 43.0% over the 2.160 million that watched it Live giving it a Live+7 audience of 3.089 million. It was followed closely by the Sunday Big Brother with an increase of 41.2%.
Largest Time-Shifting Audiences for Broadcast TV Shows:
| Rank | Programs | Network | Persons Live+7 (000s) | Persons Live (000s) | Time-shifted Audience (000s) | % increase from Live to Live+7 |
| 1 | BIG BROTHER 10-SUN | CBS | 6,121 | 4,334 | 1,787 | 41.2% |
| 2 | SUM OLYM TUE PRIME | NBC | 34,586 | 32,824 | 1,762 | 5.4% |
| 3 | BIG BROTHER 10-TUE | CBS | 6,972 | 5,433 | 1,539 | 28.3% |
| 4 | SUM OLYM MON PRIME | NBC | 30,579 | 29,080 | 1,499 | 5.2% |
| 5 | BIG BROTHER 10-THU | CBS | 6,345 | 4,871 | 1,474 | 30.3% |
| 6 | SUM OLYM THU PRIME | NBC | 30,084 | 28,716 | 1,368 | 4.8% |
| 7 | SUM OLYM FRI PRIME | NBC | 26,298 | 24,991 | 1,307 | 5.2% |
| 8 | SUM OLYM SUN PRIME | NBC | 27,507 | 26,285 | 1,222 | 4.6% |
| 9 | SUM OLYM SAT PRIME | NBC | 31,890 | 30,780 | 1,110 | 3.6% |
| 10 | SUM OLYM WED PRIME | NBC | 27,922 | 26,871 | 1,051 | 3.9% |
| 11 | THE MOLE | ABC | 3,089 | 2,160 | 929 | 43.0% |
| 12 | SWINGTOWN | CBS | 3,952 | 3,067 | 885 | 28.9% |
| 13 | FLASHPOINT | CBS | 6,680 | 5,969 | 711 | 11.9% |
| 14 | GREATEST AMERICAN DOG | CBS | 5,432 | 4,885 | 547 | 11.2% |
| 15 | Wipeout | ABC | 5,123 | 4,673 | 450 | 9.6% |
| 16 | Bones 8/13 8P | FOX | 4,731 | 4,293 | 438 | 10.2% |
| 17 | Two and a Half Men | CBS | 8,305 | 7,890 | 415 | 5.3% |
| 18 | Criminal Minds | CBS | 6,622 | 6,317 | 305 | 4.8% |
| 19 | Friday Night Smackdown | CW | 4,401 | 4,104 | 297 | 7.2% |
| 20 | 20/20-FRI | ABC | 5,720 | 5,426 | 294 | 5.4% |
The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)
Greatest % Increase from Time-Shifting for Broadcast TV Shows:
| Rank | Programs | Network | Persons Live+7 (000s) | Persons Live (000s) | Time-shifted Audience (000s) | % increase from Live to Live+7 |
| 1 | THE MOLE | ABC | 3,089 | 2,160 | 929 | 43.0% |
| 2 | BIG BROTHER 10-SUN | CBS | 6,121 | 4,334 | 1,787 | 41.2% |
| 3 | BIG BROTHER 10-THU | CBS | 6,345 | 4,871 | 1,474 | 30.3% |
| 4 | SWINGTOWN | CBS | 3,952 | 3,067 | 885 | 28.9% |
| 5 | BIG BROTHER 10-TUE | CBS | 6,972 | 5,433 | 1,539 | 28.3% |
| 6 | CINE DE LAS ESTRELLAS MON | TF | 645 | 565 | 80 | 14.2% |
| 7 | 12 CORAZONES T | TEL | 868 | 763 | 105 | 13.8% |
| 8 | HIGH SCHOOL MUSICAL-MON | ABC | 2,355 | 2,099 | 256 | 12.2% |
| 9 | FLASHPOINT | CBS | 6,680 | 5,969 | 711 | 11.9% |
| 10 | GREATEST AMERICAN DOG | CBS | 5,432 | 4,885 | 547 | 11.2% |
| 11 | BEAUTY AND THE GEEK-2-ENC | CW | 906 | 818 | 88 | 10.8% |
| 12 | Bones 8/13 8P | FOX | 4,731 | 4,293 | 438 | 10.2% |
| 13 | Wipeout | ABC | 5,123 | 4,673 | 450 | 9.6% |
| 14 | SAMANTHA WHO? | ABC | 1,865 | 1,706 | 159 | 9.3% |
| 15 | FABRICA DE RISAS SAT | UNI | 1,247 | 1,146 | 101 | 8.8% |
| 16 | Family Guy SP-8/17 8:30P(S) | FOX | 3,687 | 3,417 | 270 | 7.9% |
| 17 | Smallville | CW | 1,749 | 1,623 | 126 | 7.8% |
| 18 | Friday Night Smackdown | CW | 4,401 | 4,104 | 297 | 7.2% |
| 19 | REAPER | CW | 1,199 | 1,119 | 80 | 7.1% |
| 20 | SAMANTHA WHO?-9:30PM | ABC | 2,247 | 2,106 | 141 | 6.7% |
The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).
Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE: The number that watched a program while it was broadcast.
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.
LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.
For more information see Numbers 101.
Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.
