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Big Brother Tops Olympics in DVR Viewing

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September 3rd, 2008

Olympics Drive Big DVR Numbers to Big Brother

For the week of August 11-17, likely driven by the Summer Olympics, Big Brother topped the DVR audience size chart with 1.787 million DVR viewers for its Sunday broadcast. That was just ahead of the Sunday NBC broadcast of the Summer Olympics with 1.762 million DVR viewers. In fact, the top 10 DVR audience shows for the week were either Big Brother or the Summer Olympics.

ABC's The Mole had the largest % audience increase from DVR viewing with 43.0% over the 2.160 million that watched it Live giving it a Live+7 audience of 3.089 million. It was followed closely by the Sunday Big Brother with an increase of 41.2%.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 BIG BROTHER 10-SUN CBS 6,121 4,334 1,787 41.2%
2 SUM OLYM TUE PRIME NBC 34,586 32,824 1,762 5.4%
3 BIG BROTHER 10-TUE CBS 6,972 5,433 1,539 28.3%
4 SUM OLYM MON PRIME NBC 30,579 29,080 1,499 5.2%
5 BIG BROTHER 10-THU CBS 6,345 4,871 1,474 30.3%
6 SUM OLYM THU PRIME NBC 30,084 28,716 1,368 4.8%
7 SUM OLYM FRI PRIME NBC 26,298 24,991 1,307 5.2%
8 SUM OLYM SUN PRIME NBC 27,507 26,285 1,222 4.6%
9 SUM OLYM SAT PRIME NBC 31,890 30,780 1,110 3.6%
10 SUM OLYM WED PRIME NBC 27,922 26,871 1,051 3.9%
11 THE MOLE ABC 3,089 2,160 929 43.0%
12 SWINGTOWN CBS 3,952 3,067 885 28.9%
13 FLASHPOINT CBS 6,680 5,969 711 11.9%
14 GREATEST AMERICAN DOG CBS 5,432 4,885 547 11.2%
15 Wipeout ABC 5,123 4,673 450 9.6%
16 BONES 8/13 8P FOX 4,731 4,293 438 10.2%
17 Two and a Half Men CBS 8,305 7,890 415 5.3%
18 Criminal Minds CBS 6,622 6,317 305 4.8%
19 Friday Night Smackdown CW 4,401 4,104 297 7.2%
20 20/20-FRI ABC 5,720 5,426 294 5.4%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network Persons Live+7 (000s) Persons Live (000s) Time-shifted Audience (000s) % increase from Live to Live+7
1 THE MOLE ABC 3,089 2,160 929 43.0%
2 BIG BROTHER 10-SUN CBS 6,121 4,334 1,787 41.2%
3 BIG BROTHER 10-THU CBS 6,345 4,871 1,474 30.3%
4 SWINGTOWN CBS 3,952 3,067 885 28.9%
5 BIG BROTHER 10-TUE CBS 6,972 5,433 1,539 28.3%
6 CINE DE LAS ESTRELLAS MON TF 645 565 80 14.2%
7 12 CORAZONES T TEL 868 763 105 13.8%
8 HIGH SCHOOL MUSICAL-MON ABC 2,355 2,099 256 12.2%
9 FLASHPOINT CBS 6,680 5,969 711 11.9%
10 GREATEST AMERICAN DOG CBS 5,432 4,885 547 11.2%
11 BEAUTY AND THE GEEK-2-ENC CW 906 818 88 10.8%
12 BONES 8/13 8P FOX 4,731 4,293 438 10.2%
13 Wipeout ABC 5,123 4,673 450 9.6%
14 SAMANTHA WHO? ABC 1,865 1,706 159 9.3%
15 FABRICA DE RISAS SAT UNI 1,247 1,146 101 8.8%
16 Family Guy SP-8/17 8:30P(S) FOX 3,687 3,417 270 7.9%
17 Smallville CW 1,749 1,623 126 7.8%
18 Friday Night Smackdown CW 4,401 4,104 297 7.2%
19 REAPER CW 1,199 1,119 80 7.1%
20 SAMANTHA WHO?-9:30PM ABC 2,247 2,106 141 6.7%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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