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Ratings Tuesday, September 2: Viewers Return to 90210

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September 3rd, 2008

Scoreboard NBC FOX CBS CW ABC
Total Viewers (million) 8.69 6.37 5.85 4.91 4.24
Rating/Share: Adults 18-49 2.3/6 2.4/6 1.6/4 2.7/7 1.5/4
Rating/Share: Adults 18-34 1.6/5 2.0/6 1.1/3 3.1/9 1.2/3

The series debut (return?) of 90210 to the CW brought 4.91 million viewers back to the storied zip code and a demo adults 18-49 2.7 rating and 9 share was the top demo result of the night and earned the CW the nightly 18-49 demo win. And 90210 was #1 in the adults 18-34 demo as well earning a 3.1 rating / 9 share and humbling the competition in that demo for the night. It's silly to compare those numbers with the previous 90210, but the embattled CW has to be very happy with the results, it rarely sees 4.91 million viewers tuning in to anything. If last night's ratings were "mindblowing" I await the adjectives from the CW PR department today.

Moving away from the "mindblowing", NBC's America's Got Talent was the top show for viewers with ~10.5 million and for demo adults 18-49 with between a 2.7-3.0 rating (sorry, we didn't get consolidated results for AGT) and helped NBC win the viewership title for the night with 8.69 million. It helped that NBC's Republican convention coverage from 10-11p was top for the broadcasters with 4.93 million viewers and lowered its average less than ABC and CBS. Those results were down from the Tuesday results for the Democrats. The cable news channel results will be interesting.

CBS's Big Brother still has life left in it, grabbing 6.50 million and an 18-49 2.4/6 both up a tick from last week. ABC's Wanna Bet finale (almost certainly series finale) limped to the boneyard with but 3.87 million viewers. It will not be missed.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 NBC America's Got Talent (8-10p) below below below
CBS NCIS (repeat) 8.03 1.6/4 0.9/3
ABC Wipeout (repeat) 5.91 2.1/6 1.7/5
FOX House x2 (8-10p) (repeat) 6.37 2.4/6 1.7/5, 2.4/7
CW 90210 4.91 2.6/9 below
9:00 CBS Big Brother 10 6.50 2.4/6 1.7/5
ABC Wanna Bet 3.87 1.5/4 1.3/3
10:00 NBC Republican Convention 4.93 1.4/4 1.0/3
ABC Republican Convention 3.03 0.9/2 0.7/2
CBS Republican Convention 2.94 0.9/2 0.6/2

We don't have consolidated results for America's Got Talent, but here are the half hourly results:

America’s Got Talent (NBC)
8:00 p.m. – Viewers: 9.57 million (#1), A18-49: 2.5/ 8 (#1t) A18-34: 1.7/6
8:30 p.m. – Viewers: 10.56 million (#1), A18-49: 2.8/ 8 (#1) A18-34: 2.1/7
9:00 p.m. – Viewers: 11.08 million (#1), A18-49: 2.9/ 7 (#1) A18-34: 2.0/6
9:30 p.m. – Viewers: 11.10 million (#1), A18-49: 3.0/ 7 (#1t) A18-34: 1.9/5

And as a bonus, the half hourly results for 90210 as well.

90210 (CW)
8:00 p.m. – Viewers: 4.54 million (#5), A18-49: 2.5/ 8 (#1t) A18-34: 2.8/9
8:30 p.m. – Viewers: 4.88 million (#2), A18-49: 2.7/ 7 (#2) A18-34: 3.2/10
9:00 p.m. – Viewers: 5.14 million (#4), A18-49: 2.7/ 7 (#2) A18-34: 3.1/9
9:30 p.m. – Viewers: 5.06 million (#4), A18-49: 2.7/ 7 (#3) A18-34: 3.1/8

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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