Following is the latest press release from The CW, where they claim the best Mon-Wednesday performance EVER with their target audience of women 18-34 years old. Despite what some TV ratings analysts might claim based on the broader set of numbers than women 18-34, the CW is now on record claiming that thus far its ratings expectations have been exceeded. The COO of the Tribune Company which runs 13 CW affiliates had a lot of praise. Read on:
THE CW'S THREE-PEAT!
Three Nights of Premieres Give The CW Consecutive Nights in First Place
With Target Women 18-34
Premieres of GOSSIP GIRL, ONE TREE HILL, 90210 and TOP MODEL Lead The CW to Best Monday-Wednesday Performance EVER
The CW Premieres Drive Top Stations to Lead Their Markets in Key Demos
September 4 , 2008 (Burbank, CA) - Three strong nights of premiere episodes of GOSSIP GIRL, ONE TREE HILL, 90210 and TOP MODEL led The CW to finish as the number one network in the network's target audience in women 18-34 Monday, Tuesday and Wednesday.
"We are off to a strong start with a number one ranking each night of the week in our target female 18-34 demographic," said John Maatta, Chief Operating Officer, The CW. "We have exceeded our ratings expectations thus far and established a strong voice early in the season in a highly competitive marketplace. Importantly, this early success has been on both the national and local level, critical for our valued affiliate partners who are collaborating with us to build a unique, resonant network brand."
"Everyone at Tribune is ecstatic with the terrific launch numbers for The CW's premiere week," said Randy Michaels, Chief Operating Officer, The Tribune Company, which operates 13 CW affiliates including New York, Chicago and Los Angeles. "Association with the burgeoning CW brand is an asset to any station group, including our own. We have had many local success stories this week and we congratulate the network and will continue to work closely with them to ensure continued growth and success."
Collectively, The CW scored its best Monday through Wednesday performance EVER among women 18-34 (3.6/10), as well as adults 18-34 (2.5/7) and adults 18-49 (2.0/5).
Three nights of premieres drove CW affiliates to three consecutive nights (Monday, Tuesday and Wednesday) as the number one network in their markets among women 18-34, including New York, Los Angeles, San Francisco, Washington, DC, Phoenix and Cleveland.
On Monday, The CW affiliates in 9 of the top 16 markets finished in first place among women 18-34, including New York, Los Angeles, Chicago, San Francisco, Washington, D.C., Houston, Phoenix, Tampa and Cleveland; and wins in 6 markets (New York, Chicago, Washington, D.C., Houston, Tampa and Cleveland) among adults 18-34.
On Tuesday, with the series premiere of 90210, CW stations were #1 in 13 of the top 16 markets with women 18-34, including New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington, DC, Houston, Detroit, Phoenix, Seattle and Cleveland, and first in 12 markets among adults 18-34, including New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington, DC, Houston, Detroit, Phoenix, Seattle and Cleveland.
The strength of AMERICA'S NEXT TOP MODEL gave The CW stations in 12 of the top markets a first place finish among women 18-34, The CW was the number one network in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Washington, DC, Phoenix, Tampa, Seattle and Cleveland, and wins with adults 18-34 in 10 of the top markets, including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Washington, DC, Tampa and Seattle.