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Ratings Wednesday, September 3: Bones Opens Strong, Top Model Weak

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September 4th, 2008

Scoreboard FOX NBC CBS Uni ABC CW
Total Viewers (million) 9.69 9.31 5.08 4.55 4.01 3.48
rating/Share: Adults 18-49 3.3/9 2.6/7 1.4/4 1.9/5 1.3/4 1.7/5
Rating/Share: Adults 18-34 2.9/9 1.9/6 0.8/2 2.3/7 1.2/4 2.0/6

The season premiere of Fox's Bones opened strong last night with 9.69 million viewers, a demo adults 18-49 3.3 rating / 9 share, and a demo adults 18-34 2.9 rating / 9 share leading Fox to victory for the night in all 3 categories. NBC was second in the adults 18-49 demo with a 2.6/7, and Univision was second in the adults 18-34 demo with a 2.3/7.

The season premiere of CW's America's Next Top Model opened  down about 32% from the premiere overnight numbers from last year (of 5.15 million viewers and an 18-49 rating/share of 2.5/8), averaging just 3.48 million viewers an 18-49 1.7 rating/ 5 share. Berman calls that 3rd for the time period, but he ignores Univision results, it was actually 4th. It had an 18-34 1.9/6 for the first hour and 2.1/6 for the second hour, those were both 3rd place for the time periods. Those are ominous results for the CW's top rated show from last year, considering that it's #2 show, Friday Night Smackdown, is leaving.

NBC's America's Got Talent was the most watched show of the night averaging 10.15 million viewers from 8-10pm, it was also the #2 show for the night in the adults 18-49 demo.

NBC lead the 10-11pm Wednesday night broadcast numbers from the Republican National Convention with 7.72 million viewers and an 18-49 2.4 rating / 6 share. All 3 broadcast nets numbers though were above the comparable Wednesday overnights for the Democrats. For TV ratings Sarah Palin > Joe Biden.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 NBC America's Got Talent (8-10p) 10.15 2.7/7 1.9/6, 2.0/6
  FOX Bones (8-10p) 9.69 3.3/9 2.9/9
  UNI Al Diablo con los Guapos 5.07 2.1/6 2.8/9
  CBS Greatest American Dog 4.89 1.4/4 0.9/3
  ABC Wife Swap (repeat) 3.72 1.3/4 1.2/4
  CW America's Next Top Model (8-10p) 3.48 1.7/5 1.9/6, 2.1/6
           
9:00 CBS Criminal Minds (repeat) 5.72 1.6/4 0.7/2
  UNI Fuego en la Sangre 5.17 2.1/5 2.6/7
  ABC Supernanny (repeat) 3.25 1.2/3 1.2/3
           
10:00 NBC Republican Convention 7.72 2.4/6 1.8/5
  ABC Republican Convention 5.05 1.6/5 1.3/4
  CBS Republican Convention 4.63 1.3/3 0.8/2
  UNI Don Francisco Presenta 3.40 1.4/4 1.6/4

Shows are sorted by viewers in each time slot.

Here are some half hourly results courtesy of Marc Berman.

Bones (Fox)
8:00 p.m. – Viewers: 8.77 million, A18-49: 2.9/ 9
8:30 p.m. – Viewers: 9.57 million, A18-49: 3.2/ 9
9:00 p.m. – Viewers: 10.22 million , A18-49: 3.4/ 9
9:30 p.m. – Viewers: 10.22 million, A18-49: 3.5/ 9

America’s Next Top Model (CW)
8:00 p.m. – Viewers: 3.08 million, A18-49: 1.5/ 5
8:30 p.m. – Viewers: 3.56 million, A18-49: 1.7/ 5
9:00 p.m. – Viewers: 3.70 million, A18-49: 1.8/ 5
9:30 p.m. – Viewers: 3.60 million, A18-49: 1.8/ 4

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Overnights: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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