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Univision Big Winner in August Ratings Games

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Written By

September 4th, 2008

 

 

 ** PLEASE SEE CORRECTED TABLE BELOW **

UNIVISION BIG WINNER IN AUGUST RATINGS GAMES

 

Only Network Besides NBC of Big 5 to Show Growth in All Demos in Spite of Olympic Competition

 

Univision #1 Among All Adults 18-34, Not Just Hispanics, in Prime for Two Weeks in August

 

 

MIAMI, FL, SEPTEMBER 4, 2008 – In a month in which competition off the field was nearly as heated as on it, Univision’s primetime audience grew by double-digit margins among all key demographics in August 2008 versus the same period in 2007 (+15% among Adults 18-34, +13% among Adults 18-49 and +16% among Total Viewers 2+) while the English-language broadcast networks ABC, CBS, FOX and the CW were down significantly.  Most importantly, these results are measured against all viewers, regardless of language, not just Hispanics.

 

 

** CORRECTED TABLE **

 

AUGUST 08 VS. AUGUST 07

DEMO

UNI

ABC

CBS

NBC

FOX

CW

Total Viewers 2+

+16%

-12%

-18%

+188%

-22%

-18%

Adults 18-34

+15%

-14%

-26%

+170%

-30%

-20%

Adults 18-49

+13%

-15%

-23%

+181%

-29%

-17%

Teens 12-17

+12%

-3%

-20%

+217%

-25%

-28%

Kids 2-11

+11%

+1%

-27%

+212%

-30%

-17%

 

 

In August 2008, viewers stayed tuned to Univision as it enjoyed strong year over year audience increases in primetime among all key demographics.

 

DEMO

AUG. 08 TD

AUG. 08 VS. AUG. 07      % CHANGE

Total Viewers 2+

3,385

+16%

Adults 18-34

1,116

+15%

Adults 18-49

1,872

+13%

Men 18-34

518

+19%

Men 18-49

851

+15%

Women 18-34

598

+12%

Women 18-49

1,021

+10%

Teens 12-17

232

+12%

Kids 2-11

458

+11%

 

                                               

Overall Highlights:

  • Univision was the #1 network in primetime for two weeks in August* among all Adults 18-34, not just Hispanics 

  • Univision outdelivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) 94% of the timeamong all Adults 18-34 vs. 86% of the time in August 2007

 

  • Univision beat one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) 80% of the time among all Adults 18-49 vs. 64% of the time in August 2007

 

  • Univision out-performed the CW every single night among all Adults 18-34 and Adults 18-49 

  • Univision’s current primetime novela line-up (M-F 7p-10p) delivered nearly 4 million Viewers 2+  (+30% vs. 07), 2.2 million Adults 18-49 (+29% vs. 07) and 1.3 million Adults 18-34 (+31% vs. 07) every weeknight during August

 

  • Univision’s primetime delivered three times more Adults 18-34 (1,116,000 vs. 343,000), Adults 18-49 (1,872000 vs. 588,000) and Total Viewers 2+ (3,385,000 vs. 998,000) than Telemundo

 

Source: Nielsen Media Research, NTI August 2008 (07/28/2008-08/31/2008) vs. August 2007 (07/30/2007-08/26/2007), Prime Time M-Sat 8p-11p, Sun 7p-11p. * #1 network ranking weeks based on (7/28/08-8/3/08; 8/25/08-8/31/08). Live+SD.

 

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located athttp://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

 

For more information, please visit www.univision.net.

 

 

 
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