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Cable News Ratings for Thursday, September 4

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September 5th, 2008

Live + Same Day Cable News Daily Ratings for September 4 2008

The 8PM O'Reilly interview of Senator Obama was his second highest viewership ever (6.644 million viewers), topped only by the show on the Eve of the Iraq invasion (3/19/03, 7.3 million viewers).

P2+ Total Day
FNC – 2,498,000 viewers
CNN – 1,201,000 viewers
MSNBC – 655,000 viewers
CNBC – 202,000 viewers
HLN – 359,000 viewers

P2+ Prime Time
FNC – 7,380,000 viewers
CNN –3,155,000 viewers
MSNBC- 1,584,000 viewers
CNBC –230,000 viewers
HLN – 836,000 viewers

25-54 Total Day
FNC – 773,000 viewers
CNN –440,000 viewers
MSNBC – 240,000 viewers
CNBC – 58,000 viewers
HLN- 140,000 viewers

25-54 Prime Time
FNC – 2,344,000 viewers
CNN –1,218,000 viewers
MSNBC – 618,000 viewers
CNBC –77,000 viewers
HLN – 333,000 viewers

35-64 Total Day
FNC – 1,241,000 viewers
CNN – 568,000 viewers
MSNBC – 312,000 viewers
CNBC – 107,000 viewers
HLN – 182,000 viewers

35-64 Prime Time
FNC – 3,635,000 viewers
CNN –1,447,000 viewers
MSNBC –765,000 viewers
CNBC –113,000 viewers
HLN –446,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –1,393,000 viewers (502,000) (884,000)
American Morning-644,000 viewers (243,000) (366,000)
Morning Joe- 520,000 viewers (190,000) (267,000)
Squawk Box- 144,000 viewers (30,000) (81,000)
Morning Express w/ Meade- 268,000 viewers (112,000) (166,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,769,000 viewers (648,000) (1,338,000)
Situation Room- 1,066,000 viewers (316,000) (452,000)
Race/White House W/D Gregory- 602,000 viewers (169,000) (231,000)
Mad Money–278,000 viewers (89,000) (156,000)
Prime News- 233,000 viewers (74,000) (82,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 3,168,000 viewers (814,000) (1,465,000)
SR/RNC 2008–1,081,000 viewers (398,000) (459,000)
MSNBC Special Coverage–734,000 viewers (204,000) (269,000)
Kudlow & Company—199,000 viewers (a scratch w/43,000) (111,000)
Glenn Beck – 507,000 viewers (141,000) (242,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 6,644,000 viewers (1,762,000) (3,114,000)
SR/RNC 2008- 1,707,000 viewers (537,000) (678,000)
MSNBC Special Coverage – 839,000 viewers (255,000) (310,000)
On the Money– a scratch w/ 97,000 viewers (a scratch w/32,000) (55,000)
Nancy Grace –1,153,000 viewers (423,000) (608,000)

9 PM - P2+ (25-54) (35-64)
**Hannity & Colmes (9PM-9:30PM) –5,581,000 viewers (1,674,000) (2,633,000)
**You Decide 08-Rep. Convention (9:30PM-10PM)- 7,010 viewers (2,281,000) (3,467,000)
SR/RNC 2008—2,864,000 viewers (993,000) (1,327,000)
MSNBC Special Coverage –1,408,000 viewers (551,000) (725,000)
Deal or No Deal—455,000 viewers (143,000) (214,000)
Glenn Beck- 679,000 viewers (196,000) (324,000)

10 PM P2+ (25-54) (35-64)
You Decide 08-Rep. Convention —9,187,000 viewers (3,290,000) (4,739,000)
SR/RNC 2008–4,874,000 viewers (2,119,000) (2,329,000)
MSNBC Special Coverage –2,504,000 viewers (1,048,000) (1,261,000)
Big Idea w/ Donny Deutsch—138,000 viewers (56,000) (70,000)
Nancy Grace – 725,000 viewers (398,000) (432,000)

11 PM P2+ (25-54) (35-64)
**You Decide 08-Rep. Convention (11PM-1145PM) —6,440,000 viewers (2,287,000) (3,289,000)
**On the Record w/Greta (1145PM-12AM)—3,622,000 viewers (1,401,000) (1,844,000)
SR/RNC 2008—3,079,000 viewers (1,322,000) (1,536,000)
MSNBC Special Coverage –1,933,000 viewers (794,000) (971,000)
Mad Money—a scratch w/99,000 viewers (a scratch w/35,000) (60,000)
Showbiz Tonight– 400,000 viewers (212,000) (222,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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