Ratings Thursday, September 4: NBC, NY Giants Win

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September 5th, 2008

Scoreboard NBC CBS FOX ABC Uni CW
Total Viewers (million) 11.734 6.269 5.268 4.434 4.110 2.123
Rating/Share: Adults 18-49 4.7/13 1.9/5 2.4/7 1.2/3 1.6/4 1.0/3
Rating/Share: Adults 18-34 4.4/13 1.3/4 2.2/7 0.9/3 1.9/6 1.2/4

The NY Giants / Washington Redskins kickoff of the NFL season brought NBC a commanding win across the board with an average of 11.734 million viewers and a demo adults 18-49 4.7 rating / 13 share and a demo adults 18-34 4.4 rating / 13 share. Both of those averages were watered down by the convention coverage later. The prime-time portion of the game itself averaged 13.57 million viewers and a demo adults 18-49 5.4 rating / 15 share. That was the lowest rated kickoff game since 2002.

Opposite the NFL, the season premiere of Kitchen Nightmares with 5.27 million viewers and a demo adults 18-49 2.4 rating was down significantly from last season's premiere (9/19/07) numbers of 6.61 million and demo 3.1/8 (per Berman). How it performs next week, without gridiron competition will be telling.

Football took a toll on Big Brother as well, its 6.457 million viewers and demo 18-49 2.3/7 was down about 1.25 million and 0.3 demo ratings points from last week. ABC and CW were all repeats.

The final night of the Republican National Convention drew 7.4% more average broadcast viewers than the Democrat's final night, with 21.158 million average among NBC, ABC, CBS and Univision vs. 19.695 million for the Democrats last Thursday. Note that Univision again delivered more 18-34 adults to the convention broadcast than ABC and CBS. We should have cable news data for last night later today for comparison.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 NBC NFL NY Giants/Washington (8-10p) 13.57 5.4/15 4.8/16, 5.6/16
  CBS Big Brother 10 6.457 2.3/7 1.7/5
  FOX Kitchen Nightmares 5.27 2.4/7 2.0/7, 2.3/7
  Uni Al Diablo Con los Guapos 4.729 1.8/5 2.3/8
  ABC Ugly Betty (repeat) 4.152 1.0/3 0.9/3
  CW 90210 (repeat) 2.12 1.0/3 1.2/4
9:00 CBS CSI (repeat) 7.274 1.9/5 1.2/3
  Uni Fuego en la Sangre 4.549 1.8/5 2.0/6
  ABC Grey's Anatomy (repeat) 4.183 1.2/3 1.0/3
10:00 NBC Republican National Convention 8.064 3.2/8 2.8/8
  CBS Republican National Convention 5.076 1.4/4 0.8/2
  ABC Republican National Convention 4.966 1.4/4 0.9/3
  Uni Gran Noche Republicana 3.052 1.3/3 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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