Thursday Night 10pm Viewer Demographics for McCain's Acceptance Speech

Categories: TV Business

Written By

September 5th, 2008

38.933 million watched McCain's acceptance speech at 10pm, but where Obama had more female viewers than males, McCain had more male viewers. Here's some additional demographic data about the 10pm hour last night via Nielsen:

rating Number
All Households 24.6 28,298,000
Persons 2+ 13.4 38,933,000
Women 18+ 16.5 19,193,000
Men 18+ 16.6 17,933,000
Persons 12-17 3.4 836,000
Persons 18-34 9 6,108,000
Persons 18-49 11.5 15,218,000
Persons 55+ 25.2 17,977,000
African American Persons 2+ * 8.3 3,063,000
Hispanic Persons 2+ * 9.9 4,297,000
White Persons 2+ * 15 32,210,000

Figures are the sum of the networks during the common hour of coverage. Included networks are ABC, CBS, NBC, CNN, Fox News Channel, MSNBC, Telemundo, and Univision.

*Ratings for African American, Hispanic, and White viewers show the percent of African American, Hispanic, and White persons age two and older in TV homes watching the convention coverage.

Source: The Nielsen Company

 
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