38.933 million watched McCain's acceptance speech at 10pm, but where Obama had more female viewers than males, McCain had more male viewers. Here's some additional demographic data about the 10pm hour last night via Nielsen:
|African American Persons 2+ *||8.3||3,063,000|
|Hispanic Persons 2+ *||9.9||4,297,000|
|White Persons 2+ *||15||32,210,000|
Figures are the sum of the networks during the common hour of coverage. Included networks are ABC, CBS, NBC, CNN, Fox News Channel, MSNBC, Telemundo, and Univision.
*Ratings for African American, Hispanic, and White viewers show the percent of African American, Hispanic, and White persons age two and older in TV homes watching the convention coverage.
Source: The Nielsen Company