Ratings Friday, September 5: Fox & Fifth Grader Win Night

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September 6th, 2008

Total Viewers (million) 7.57 4.96 4.72 3.32 2.90
Rating/Share: Adults 18-49 2.0/7 1.4/5 1.4/5 0.9/3 0.8/2

The season premiere of Fox's Are You Smarter Than A Fifth Grader? was more than enough to win the night for average viewers with 7.57 million and demo adults 18-49 with a 2.0 rating / 7 share. That was down about 600k viewers and 0.5 demo rating from it's premiere on 9/6/07 last year. That was a Thursday night with real competition. My guess is that those results vs. effectively no competition, even on a Friday, are a letdown for Fox (although Berman sees them as a positive because Fox had done so poorly on Fridays).

ABC helped by 20/20 (6.65 million, 2.0/6) from 10-11p and the CW anchored by the consistent (but departing!) Friday Night Smackdown (4.72 million, 1.4/5) tied for 2nd with a demo adults 1.4 rating / 5 share.

In a unique move, ABC, CBS and NBC all went with the charity benefit Stand Up to Cancer from 8-9p. I'm sure ratings were not a concern for them in that hour.

NBC aired the strange sounding NFL Opening Kickoff (musical, variety?) show from 9-10p and nobody, including me, (1.91 million) watched. CBS went with a Fall Preview show and got only a few more (3.38 million).

The season (and perhaps series) finale of CBS's Swingtown limped home with but 3.62 million viewers and a demo 1.2 rating / 4 share. There has been no announcement yet about renewal or cancellation, but I cannot imagine it coming back with the kind of numbers it has produced.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share
8:00 FOX Are You Smarter Than A Fifth Grader? (8-10p) 7.57 2.0/7
  CW Friday Night Smackdown! (8p-10p) 4.72 1.4/5
  ABC Stand Up to Cancer 3.81 0.9/3
  NBC Stand Up to Cancer 3.32 0.8/3
  CBS Stand Up to Cancer 3.16 0.7/3
9:00 ABC America's Funniest Home Videos (repeat) 4.42 1.3/4
  CBS CBS Fall Preview 3.38 0.8/3
  NBC NFL Opening Kickoff 1.91 0.7/2
9:30 CBS The New Adventures of Old Christine (repeat) 2.98 0.8/2
10:00 ABC 20/20 6.65 2.0/6
  CBS Swingtown 3.62 1.2/4
  NBC Dateline NBC 3.47 0.9/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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