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Again, Olympics, Big Brother Lead DVR Viewing

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September 8th, 2008

Final Olympic Week Causes Big DVR Viewing for Olympics And Big Brother

For the week of August 18-24, the Summer Olympics Closing Ceremony had the largest absolute audience for DVR viewing (time-shifting) with 1.712 million DVR viewers. That was followed by three episodes of CBS's Big Brother with DVR viewership of 1.653, 1.529 and 1.514 million DVR viewers. The top 10 DVR audience shows for the week were either Big Brother or the Summer Olympics except for an episode of Flashpoint at #10. Things should be very different for the next week of DVR data with no Olympics telecasts.

Three episodes of Big Brother also had, by far, the largest % audience increases from DVR viewing with 33.5%, 30.2% and 29.5% increases over the audiences that watched them Live. No other shows came close to those %'s for DVR viewing.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 SUM OLYM CLOSE CEREM NBC  28,219  26,507  1,712 6.5%
2 Big Brother 10-SUN CBS  6,589  4,936  1,653 33.5%
3 BIG BROTHER 10-THU CBS  6,595  5,066  1,529 30.2%
4 BIG BROTHER 10-TUE CBS  6,638  5,124  1,514 29.5%
5 SUM OLYM TUE PRIME 2 NBC  26,981  25,704  1,277 5.0%
6 SUM OLYM MON PRIME 2 NBC  26,727  25,513  1,214 4.8%
7 SUM OLYM WED PRIME 2 NBC  25,116  23,977  1,139 4.8%
8 BEIJING CLOSING PARTY NBC  20,946  19,874  1,072 5.4%
9 SUM OLYM THU PRIME 2 NBC  22,659  21,715  944 4.3%
10 FLASHPOINT CBS  7,732  7,041  691 9.8%
11 SUM OLYM FRI PRIME 2 NBC  18,052  17,363  689 4.0%
12 SUM OLYM SAT PRIME 3 NBC  16,912  16,320  592 3.6%
13 GREATEST AMERICAN DOG CBS  5,227  4,707  520 11.0%
14 Two and a Half Men CBS  8,416  7,943  473 6.0%
15 BONES SP-8/20 8P(S) FOX  4,964  4,572  392 8.6%
16 Friday Night Smackdown CW  3,857  3,478  379 10.9%
17 Wipeout ABC  5,356  4,980  376 7.6%
18 HIGH SCHOOL MUSICAL-MON ABC  2,227  1,903  324 17.0%
19 NCIS CBS  7,713  7,406  307 4.1%
20 How I Met Your Mother CBS  5,546  5,274  272 5.2%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:

 


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 BIG BROTHER 10-SUN CBS  6,589  4,936  1,653 33.5%
2 BIG BROTHER 10-THU CBS  6,595  5,066  1,529 30.2%
3 BIG BROTHER 10-TUE CBS  6,638  5,124  1,514 29.5%
4 HIGH SCHOOL MUSICAL-MON ABC  2,227  1,903  324 17.0%
5 GREATEST AMERICAN DOG CBS  5,227  4,707  520 11.0%
6 Friday Night Smackdown CW  3,857  3,478  379 10.9%
7 FLASHPOINT CBS  7,732  7,041  691 9.8%
8 TERMINATOR:SCC SP-8/24 9P(S) FOX  2,404  2,193  211 9.6%
9 EV HATES CHRIS-SUN2 CW  752  691  61 8.8%
10 Supernatural CW  1,476  1,359  117 8.6%
11 BONES SP-8/20 8P(S) FOX  4,964  4,572  392 8.6%
12 TERMINATOR:SCC SP-8/18 9P(S) FOX  2,318  2,137  181 8.5%
13 Wipeout ABC  5,356  4,980  376 7.6%
14 REAPER CW  912  849  63 7.4%
15 BEAUTY AND THE GEEK-2-ENC CW  790  736  54 7.3%
16 SUM OLYM CLOSE CEREM(S) NBC  28,219  26,507  1,712 6.5%
17 One Tree Hill-MON CW  977  921  56 6.1%
18 Two and a Half Men CBS  8,416  7,943  473 6.0%
19 TERMINATOR:SCC SP-8/20 9P(S) FOX  3,038  2,873  165 5.7%
20 Private Practice ABC  3,313  3,135  178 5.7%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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