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Obama Interview Ratings: O'Reilly Crushes Olbermann

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September 9th, 2008

Live + Same Day Cable News Daily Ratings for September 8 2008

In a bit of mano a mano, Part 2 of O’Reilly’s interview with Obama dominated Part 1 of Olbermann’s interview with Obama last night. Outside of our usual O'Reilly vs. Olbermann charts I don't typically call this rivalry out, but it was an impressive head to head win by O'Reilly each interviewing Senator Obama.

8:00pm ET

O’Reilly/Obama (Part 2 of series)
P2+ - 4,572,000
Demo – 1,143,000

Olbermann/Obama (Part 1 of series)
P2+ - 1,928,000
Demo – 607,000

In a noteworthy day, Rachel Maddow's debut beat Larry King:

Larry King Live—1,381,000 viewers (383,000) (642,000)
Rachel Maddow Show–1,543,000 viewers (483,000) (723,000)

P2+ Total Day
FNC – 1,469,000 viewers
CNN – 746,000 viewers
MSNBC – 518,000 viewers
CNBC – 218,000 viewers
HLN – 334,000 viewers

P2+ Prime Time
FNC – 3,408,000 viewers
CNN –1,226,000 viewers
MSNBC-1,440,000 viewers
CNBC –a scratch w/121,000 viewers
HLN – 807,000 viewers

25-54 Total Day
FNC – 367,000 viewers
CNN –259,000 viewers
MSNBC – 203,000 viewers
CNBC –80,000 viewers
HLN- 146,000 viewers

25-54 Prime Time
FNC –871,000 viewers
CNN –416,000 viewers
MSNBC –467,000 viewers
CNBC –55,000 viewers
HLN – 303,000 viewers

35-64 Total Day
FNC –635,000 viewers
CNN – 366,000 viewers
MSNBC – 251,000 viewers
CNBC – 121,000 viewers
HLN – 192,000 viewers

35-64 Prime Time
FNC – 1,402,000 viewers
CNN –638,000 viewers
MSNBC –708,000 viewers
CNBC –60,000 viewers
HLN –451,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends –937,000 viewers (248,000) (576,000)
American Morning-575,000 viewers (203,000) (297,000)
Morning Joe- 353,000 viewers (151,000) (187,000)
Squawk Box- 177,000 viewers (91,000) (125,000)
Morning Express w/ Meade- 282,000 viewers (148,000) (198,000)

6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume – 2,019,000 viewers (364,000) (800,000)
Situation Room-1,011,000 viewers (352,000) (523,000)
Race/White House W/D Gregory- 564,000 viewers (146,000) (252,000)
Mad Money–251,000 viewers (62,000) (120,000)
Prime News- 188,000 viewers (a scratch w/52,000) (76,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith – 1,903,000 viewers (403,000) (822,000)
Lou Dobbs–961,000 viewers (295,000) (462,000)
Hardball w. Chris Matthews–989,000 viewers (312,000) (475,000)
Kudlow & Company—224,000 viewers (75,000) (124,000)
Glenn Beck – 424,000 viewers (137,000) (221,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor- 4,572,000 viewers (1,143,000) (1,848,000)
CNN Election Center- 1,022,000 viewers (412,000) (570,000)
Countdown w. Keith Olbermann– 1,928,000 viewers (607,000) (977,000)
On the Money–136,000 viewers (63,000) (87,000)
Nancy Grace –1,283,000 viewers (470,000) (716,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes–3,059,000 viewers (845,000) (1,242,000)
Larry King Live—1,381,000 viewers (383,000) (642,000)
Rachel Maddow Show–1,543,000 viewers (483,000) (723,000)
Apprentice UK—a scratch w/115,000 viewers (a scratch w/49,000) (64,000)
Glenn Beck- 682,000 viewers (225,000) (411,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,592,000 viewers (625,000) (1,115,000)
Anderson Cooper 360–1,276,000 viewers (453,000) (702,000)
Countdown w. Keith Olbermann –851,000 viewers (312,000) (422,000)
Big Idea w/ Donny Deutsch—a scratch w/112,000 viewers (53,000) (a scratch w/28,000)
Nancy Grace –530,000 viewers (240,000) (269,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor- 1,931,000 viewers (656,000) (959,000)
Anderson Cooper 360—873,000 viewers (341,000) (511,000)
MSNBC Investigates–480,000 viewers (244,000) (248,000)
Mad Money—a scratch w/93,000 viewers (a scratch w/29,000) (55,000)
Showbiz Tonight– 376,000 viewers (189,000) (221,000)

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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