Updates from the CW based on final numbers for Monday night (9/8/08).
Please note: With new final nationals available, GOSSIP GIRL’s ratings improved from this morning’s fast affiliate ratings. Now, GOSSIP GIRL matched its record-setting ratings from its premiere a week ago, and last night’s episode now ties for GOSSIP GIRL’s best ever in key demographics.
THE CW TAKES SECOND CONSECUTIVE MONDAY
AS #1 NETWORK WITH YOUNG WOMEN
GOSSIP GIRL and ONE TREE HILL Power The CW to Back-to-Back Monday Wins
with Women 18-34, Females 12-34 and Female Teens
GOSSIP GIRL Retains 100% of Last Week’s Record Setting Ratings;
Matches Series Best in Key Demos
GOSSIP GIRL Wins Hour with Adults 18-34 and Young Women
ONE TREE HILL Wins Its Time Period With Young Women
GOSSIP GIRL and ONE TREE HILL Continue to Post Impressive Gains
Versus Last Season in Key Demos
The CW Wins Monday in Key Demos in Top Markets, including NY, LA, Chicago, Philadelphia, Dallas, San Francisco
September 9, 2008 (Burbank, CA) – A second week of strong performances from GOSSIP GIRL and ONE TREE HILL led The CW to its second consecutive Monday as the #1 network with women 18-34 (3.2/9), females 12-34 (3.1/9) and female teens (2.7/10), according to Live Plus Same Day Nielsen ratings for Monday, Sept. 8, 2008. The CW tied for first on Monday among persons 12-34 (2.1/6) and adults 18-34 (2.3/7).
Last night’s GOSSIP GIRL retained 100% of its record-setting premiere audience from a week ago, matching its series best in adults 18-34 (2.3/7), adults 18-49 (1.7/5) and women 18-49 (2.4/6). GOSSIP GIRL retained 97% of its premiere audience in women 18-34 (3.2/10), making it the series’ second highest-rated episode yet.
Facing nearly all original competition, GOSSIP GIRL won the 8:00pm hour among adults 18-34 (2.3/7), women 18-34 (3.2/10), persons 12-34 (2.1/7), females 12-34 (3.1/9) and female teens (2.8/10). GOSSIP GIRL ranked second at 8:00p.m. in women 18-49 (2.4/6)
GOSSIP GIRL continues to build dramatically over its first season, outperforming its second episode last year (9/26/07) by 44% in adults 18-34, 33% in women 18-34, 55% in adults 18-49, 41% in women 18-49 and 32% in viewers (3.3mil).
ONE TREE HILL was #1 at 9pm with women 18-34 (3.2/10), females 12-34 (3.1/8) and female teens (2.7/10), and ranked second in adults 18-34 (2.3/6) and persons 12-34 (2.1/6).
In season 6, ONE TREE HILL continues to post impressive gains, building on its second telecast last year (1/15/08) by 28% in adults 18-34, 28% in women 18-34, 31% in adults 18-49 (1.7/5), 41% in women 18-49 (2.4/6) and 19% in viewers (3.3mil).
ONE TREE HILL continues to prove to be a perfect companion with GOSSIP GIRL, retaining 100% of its lead-in with women 18-34, adults 18-34, women 18-49 and adults 18-49, and building by 1% total viewers.
The CW drove its major market stations to victory on Monday in target demos. Among women 18-34, The CW was number one network in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Detroit, Phoenix, Seattle and Cleveland. Among adults 18-34, The CW affiliates ranked first in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Houston, Detroit, Seattle and Cleveland.