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90210 and Privileged: CW Spin

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September 10th, 2008

Following is the press release from the CW for Tuesday night's shows, these are based on FINAL numbers for the night which we haven't seen yet.  It is somewhat interesting that although CW finished next to last among the aggregate 18-34 demographic it still wound up winning the night among 18-34 females with 90210 being the highest rated broadcast program in that demographic.

90210: TUESDAY’S #1 NETWORK SHOW WITH YOUNG WOMEN

THE CW: TUESDAY’S #1 NETWORK WITH YOUNG WOMEN

The CW’s New Hit 90210 Again Ranks As Tuesday’s Top Network Series

with Women 18-34 and Females 12-34

90210 and PRIVILEGED Lead The CW to Win Its

Second Consecutive Tuesday with Young Women

90210 Once Again Wins Its Time Period with Young Women

PRIVILEGED Retains Majority of 90210 Lead-In with Key Demos

September 10, 2008 (Burbank, CA) – The CW’s new hit series 90210 once again ranked as Tuesday’s #1 show on network television with its target audience of women 18-34 (3.1/9) and females 12-34 (2.7/8), according to Live Plus Same Day Nielsen ratings for Tuesday, Sept. 9, 2008.

With another strong outing from 90210 and the series premiere of PRIVILEGED, The CW was the #1 network among women 18-34 (2.7/7) and females 12-34 (2.4/7) for the second consecutive Tuesday.

90210 won the 8:00-9:00p.m. hour with women 18-34 (3.1/9) and females 12-34 (2.7/8).

The CW’s new series PRIVILEGED retained the vast majority of its 90210 lead-in, especially among women, including females 12-34 (78%, 2.1/6), women 18-34 (74%, 2.3/6), women 18-49 (83%, 2.0/5).  PRIVILEGED also held 82% of 90210’s total audience.

Both 90210 and PRIVILEGED held or built in the second half hour of their respective episodes in all key demos.

 
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