Ratings Tuesday, September 9: Fringe Premieres to 9 Million

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September 10th, 2008

Total Viewers (million) 10.291 8.029 7.024 5.711 3.121
Rating/Share: Adults 18-49 2.4/6 2.9/8 2.7/7 2.2/6 1.5/4
Rating/Share: Adults 18-34 1.7/5 2.4/7 2.2/7 1.9/5 1.8/5

The premiere of Fox's Fringe averaged 9 million viewers and a demo adults 18-49 rating of 3.2 to lead Fox to a nightly 18-49 demo win with an average demo rating of 2.9 and the 18-34 demo win with an average rating of 2.4. Some posters in our earlier thread expressed disappointment in those numbers, but I think Fringe's permanent 9PM home following House will likely boost its numbers starting next week. Update: The Fringe 30 minute breakdown is below and it did build its audience through the show.

NBC's America's Got Talent was the most watched show of the night with 11.60 million viewers helping NBC take the viewership win for the night with an average of 10.291 million.

The second outing for CW's 90210 had viewers fleeing the zipcode. It fell from 4.91 million viewers and a 2.6 adults 18-49 demo rating last week to 3.314 million viewers [down 33%] and a 1.7 18-49 demo rating [down 35%] this week. It also fell to a 2.1 demo rating for 18-34, down from a range of 2.8-3.2 for the half hours last week. That 18-34 demo rating beat only NBC for the hour.

The premiere of CW's Privileged had to be disappointing, not just the 2.90 million viewers, but particularly the 18-49 rating of just 1.3 and the 18-34 rating of 1.5, last among English broadcast networks last night.

Apparently, viewers will watch people going through holes and falling into water after football, but not after science fiction as the second outing of Fox's Hole in the Wall fell to 5.10 million viewers [down 27%] and an 18-49 demo rating of 2.1 [down 40%] vs. 7.0 million and a 3.5 rating on Sunday.

Against Fringe, ABC's Wipeout did quite well in the demo with a 2.8 rating from 8-9 and a 3.0 rating from 9-10. It averaged 7.10 million viewers. ABC's Primetime: Medical Mysteries won the 18-49 demo from 10-11 with a 2.2 rating and the 18-34 demo with a 1.9 rating.

CBS's Big Brother also held up near its summer season averages with 6.98 million viewers and a demo 2.6 rating. Fashion Rocks drew but 5.10 million and an 18-49 demo rating of 1.9 from 9-11pm.

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 NBC America's Got Talent 10.537 2.3/7 1.6/5
  FOX Fringe 8.917 3.2/9 2.5/8
  ABC Wipeout 7.180 2.8/6 2.4/7
  CBS Big Brother 10 6.974 2.6/7 2.2/7
  CW 90210 3.314 1.7/5 2.1/6
9:00 NBC America's Got Talent 12.596 2.8/7 1.9/5
  FOX Fringe 9.176 3.3/9 2.6/8
  ABC Wipeout 7.013 3.0/8 2.5/7
  CBS Fashion Rocks 4.919 1.8/5 1.7/5
  CW Privileged 2.929 1.3/3 1.5/4
9:30 FOX Hole In The Wall 5.106 2.1/5 1.9/5
10:00 NBC Law & Order: SVU (repeat) 7.741 2.0/5 1.5/4
  ABC Primetime:Medical Mysteries 6.879 2.3/6 1.9/6
  CBS Fashion Rocks 5.242 2.1/6 1.8/5


Here's the 30 minute breakdown for Fringe:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 FOX Fringe 8.884 3.1/9 2.4/8
8:30 FOX Fringe 8.949 3.1/9 2.5/7
9:00 FOX Fringe 9.176 3.3/9 2.6/8

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.


Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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