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Sabado Gigante Stays Large for Univision

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September 10th, 2008

The following is a press release from Univision:

BIG RATINGS FOR “GIANT” RE-LAUNCH: 

 UNIVISION’S “SABADO GIGANTE” REMAINS FAVORITE SATURDAY-NIGHT TRADITION ACROSS AMERICA   

Show Reaches 7.2 Million Viewers;  

Univision Earns #2 Spot for the Night Beating ABC, CBS, and NBC


MIAMI, FL, SEPTEMBER 10, 2008 – Univision’s “Sábado Gigante” (“Giant Saturday,” Saturdays 8-11 p.m. ET/PT; 7-10 p.m. Central), television’s longest-running weekly variety show, underwent a major makeover last weekend but one thing remained the same: it is still one of America’s favorite traditions in weekend primetime among all viewers, not just Hispanics. Hosted by the inimitable “Don Francisco” (Mario Kreutzberger) and featuring a new technologically advanced set, the program’s re-launch this past Saturday reached 7.2 million Total Viewers who tuned-in to enjoy its new multiple interactive features and innovative segments. In addition, “Sábado Gigante” delivered an average of 3.2 million Total Viewers 2+, 1.5 million Adults 18-49 and 847,000 Adults 18-34, making Univision the second most-watched network for the night, beating ABC, CBS and NBC.                     

Network Highlights for “Sábado Gigante” Re-launch (9/6/08): 

  • Versus its prior month (August 2008) and Season-to-date 2007/2008 averages, “Sábado Gigante’s” September 6th telecast generated significant double-digit audience increases across all demographics: 

“SABADO GIGANTE” SAT.  (8:00PM-11:00PM)

Demos

9/6/2008

vs. August 2008

vs. STD 2007/2008

Total Viewers 2+

3,158,000

+47%

+31%

Adults 18-34

847,000

+47%

+38%

Adults 18-49

1,543,000

+52%

+32%

Men 18-34

435,000

+72%

+53%

W18-34

411,000

+26%

+26%

Men 18-49

697,000

+48%

+26%

W18-49

846,000

+54%

+37%

Kids 2-11

391,000

+56%

+37%

Teens 12-17

139,000

+46%

+35%

Persons 12-24

401,000

+43%

+30%

 September 6, 2008 was “Sábado Gigante’s” highest-ranked telecast thus far in the 2007/2008 Season among Total Viewers 2+, Adults 18-34, Women 18-49 and Men 18-34. It was the second-highest among Adults 18-49. 

  • With the show’s re-launch, Univision earned the #2 spot for the night beating ABC, CBS and NBC among Adults 18-34, Adults 18-49, Men 18-34, Women 18-34, Men 18-49, Women 18-49, Teens 12-17 and Persons 12-24.  
  • On Saturday night Univision attracted a significantly younger audience with “Sábado Gigante” (median age of 39 years) than ABC (51), CBS (58), NBC (56) and FOX (47). 
  • Univision’s “Sábado Gigante” averaged nearly six times more Total Viewers 2+ (3,158,000 vs. 490,000), five times more Adults 18-49 (1,543,000 vs. 297,000), and five times more Adults 18-34 (847,000 vs. 171,000) than Telemundo’s primetime average on this night. 

  • Univision’s “Sábado Gigante” delivered a bigger Hispanic audience than the combined Hispanic audience for ABC, CBS, NBC, FOX, ION, MNT, Telemundo, Azteca América and MTV Tr3s among Total Viewers 2+ (+53%), Adults 18-34 (+53%), Adults 18-49 (+48%), Men 18-34 (+61%), Women 18-34 (+45%), Men 18-49 (+24%), Women 18-49 (+75%), Kids 2-11 (+144%), Persons 12-34 (+30%) and Adults 18-24 (+74%). 

Source: Nielsen Media Research, NTI, NTI-H 9/6/2008, August 2008 (7/28/2008-8/31/2008), STD 2007/2008 (9/24/2007-8/31/2008) Sat 8:00pm-11:00pm. Persons 2+ reach based on 6 minute qualifier.  Live+SD.                     

 “Sábado Gigante” Local Market Highlights (9/6/08): 

  • “Sábado Gigante” was the winner on Saturday night with Univision stations across the nation capturing the #1 spot in the time period (8-11pm E/PT; 7-10pm CT) in key demos:  
    • Households - Los Angeles, New York, Miami & San Antonio
    • Teens - Los Angeles, San Francisco & Phoenix
    • Adults 18-34 - Los Angeles, New York, Dallas & Phoenix
    • Adults 18-49 - Los Angeles & New York
    • Adults 25-54 - Los Angeles & New York 

Source: Nielsen Media Research, NSI 9/06/08 Live Data

 
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