| ABC Stands as Daytime's No. 1 Network in Women 18-49, Overshadowing NBC and CBS by Double-Digit Percentages For the Second Week Running, ABC Places All Programs Among Daytime's In its 12th Season Premiere, "The View" Improves Over Last Season's Tuesday's "The View" Opener, with Musical Guests NKOTB, Ranks as the Show's Highest-Rated of the Week in Women 18-49, Delivering the Boasting its Best Delivery in Six Weeks in Women 18-34, and in Five Weeks in Women 18-49, "The View" Ranks No. 2 and No. 3 for the Week, Respectively In Total Viewers, "The View" and "General Hospital" Position A Top 5 Player in Daytime for 21 Straight Weeks, "One Life To Live" "General Hospital" Tops Time Period Competitor CBS' "Guiding Light" by 120% in Women 18-34, by 71% in Women 18-49 and by 29% in Total Viewers |
| ABC Daytime
* ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/830,000), overshadowing runners-up NBC (1.1 rating/761,000) and CBS (1.1 rating/722,000) by a sizeable 22%. * The 12th season premiere of "The View" (Tuesday, 9/2/08) improved over last season's opener by 3% in Women 18-49 (931,000 vs. 901,000) and stood as the show's second-most-watched debut since the 2000/01 season. * Tuesday's season premiere of "The View," with musical guests NKOTB, ranked as the show's highest-rated of the week in target Women 18-49 (1.4 rating/931,000), and the talker's most-watched episode in six weeks (since 7/22/08). * Boasting its best delivery in six weeks in Women 18-34 (0.9 rating/306,000 - since week of 7/21/08), and in five weeks in Women 18-49 (1.2 rating/791,000 - since week of 7/28/08), "The View" ranked No. 2 and No. 3 for the week, respectively. * In Women 18-34, for the second consecutive week every ABC program positioned among Daytime's Elite 5: "General Hospital" (No. 2T - 0.9 rating/308,000), "The View" (No. 2T - 0.9 rating/306,000), "One Life To Live" (No. 5T - 0.8 rating/262,000) and "All My Children" (No. 5T - 0.8 rating/260,000). * In Women 18-49, ABC placed all programs among Daytime's Top 5: "General Hospital" (No. 2 - 1.4 rating/910,000), "One Life To Live" (No. 3T - 1.2 rating/817,000), "All My Children" (No. 3T - 1.2 rating/802,000) and "The View" (N0 3T - 1.2 rating/791,000). * A Top 5 player in Daytime for the 21st straight week in key young women, "One Life To Live" surpassed CBS' "As The World Turns" at 2 o'clock by 35% in Women 18-34 (262,000 vs. 194,000) and by 24% in Women 18-49 (817,000 vs. 659,000). * In Total Viewers, "The View" (3.4 million) and "General Hospital" (2.7 million) positioned among the week's Top 5 most-watched programs in daytime. In Total Viewers, this week, featuring its 12th season opener, stood as "The View's" most-watched week in six weeks (since 7/21/08). * At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light," by a solid 120% in Women 18-34 (308,000 vs. 140,000), by 71% in Women 18-49 (910,000 vs. 531,000) and by 29% in Total Viewers (2.67 million vs. 2.08 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 1, 2008: Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.45 million No. 1 ABC 1.3/830,000 No. 2 ABC 2.77 million No. 2 NBC 1.2/761,000 No. 3 NBC 2.55 million No. 2 CBS 1.1/722,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating) Program Net Rtg/000s The Young & The Restless CBS 1.7/1.15 million General Hospital ABC 1.4/910,000 One Life to Live CBS 1.2/817,000 All My Children ABC 1.2/802,000 The View ABC 1.2/791,000 Source: NTI, Live + Same Day (9/1-9/7/08 - - All ranks are based on rating unless otherwise noted; program percent changes based on 000s.) via ABC press release. |
Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.
