Early Ratings Report: Do Not Disturb, Top Model and More 90210

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September 11th, 2008

In the early metered market reports (which are just a very preliminary first slice that usually change, but do give you some indications of the night) a two hour America's Got Talent led the pack with a 7.3/12 share leading NBC to a nightly victory by a pretty wide margin over second place Fox.  Fox's Bones had solid numbers with a 6.2/10. It looks like it did better than the premiere of Fringe on Tuesday night, but we'll see when the fast affiliate data comes out later.  Bones is also typically very strong among 18-49 year old viewers, but we will not see that data until the fast affiliate numbers come out.

But all was not rosy for Fox, it's comedy block didn't fare so well with the season premiere of ‘Til Death getting only a 4.2/6 at 9pm - if that number holds, it's a significant drop off from its season premiere one year ago.  Worse still was the debut of Do Not Disturb with a 3.4/5.  To be honest, if that holds, it's actually a little bit better than I thought it would do since every review of the show I saw basically read: Do Not Disturb = Do Not Watch This Show!

Meanwhile, over at the CW America's Next Top Model had a 3.3/6 in the early metered market numbers, and is looking to be CW's strongest effort in terms of total viewers with Friday Night Smackdown! departing for MyNetTV.   CW doesn't seem too focused on total viewers, preferring to focus on its target market of young women 18-34 years old.  The encore of 90210 at 9pm got a 1.9/3.  If that number holds, at least on an overall household ratings basis the 90210 repeat had almost 80% of the households that the original airing had.  Whether that's some silver lining for the CW or a sign of just how bad things are, I leave for you, the humble reader to decide...

The finale of CBS' Greatest American Dog had a 3.2/5 in the very early numbers.  Not so good, because at the aggregate household level a repeat of Criminal Minds almost doubled it (6.3/10).

ABC aired repeats and a new 20/20 which had a last place 4.6/8 at 10pm.

Bill will have the full night's overnight ratings post up, hopefully well before 10am PDT.  You can check out all our overnight ratings reports here.

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