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Ratings Friday, September 12: Fox Reality Rules

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September 13th, 2008

Scoreboard FOX CBS ABC NBC CW
Total Viewers (million) 6.32 6.02 5.02 4.76 4.18
rating/Share: Adults 18-49 1.7/6 1.5/5 1.3/4 1.4/5 1.3/4

Fox's relocated (for the 2008-9 season) reality duo of Are You Smarter Than A Fifth Grader? and Don't Forget the Lyrics cruised to the Friday viewership title with 6.32 million and the demo adults 18-49 title with a 1.7 rating / 6 share. It's an interesting strategy by Fox to move these two reality shows over from Thursday, where they had only mediocre success against heavyweight competition last year, to Friday where they might be the big shows on the night. We'll know if that worked or not after the rest of the competition really moves in on Friday in a few weeks. While Fifth Grader was the most watched show and demo winner for 8-9, Lyrics won the demo from 9-10, but lost the viewership race to a Ghost Whisperer repeat.

One of the last Friday Night Smackdown's on the CW (CW finale is 9/26, MyNetworkTV premiere on 10/3) finished with an unusually weak (for it) 4.18 million and only a 1.3/4 in the 18-49 demo. The CW is not worried about losing their #2 show from last season, they've got the 18-34 female demo locked up! Or do they?

ABC's 2008 Alma Awards special drew only 3.57 million viewers and hobbled ABC for the night, but 20/20 came back strong from 10-11 with 7.93 million viewers and a demo 2.1/7, tops for the night in both categories. Dateline NBC, the only other new show for the night finished with only 5.42 million viewers and a demo 1.6/5.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share
8:00 FOX Are You Smarter Than A Fifth Grader? 6.92 1.8/6
CBS Ghost Whisperer (repeat) 5.68 1.5/5
CW Friday Night Smackdown! (8p-10p) 4.18 1.3/4
ABC 2008 Alma Awards (8-10p) 3.57 1.0/3
NBC America's Toughest Jobs (repeat) 3.43 1.1/4
9:00 CBS Ghost Whisperer (repeat) 6.16 1.6/5
FOX Don't Forget the Lyrics 5.72 1.7/6
NBC Dateline NBC (9-11p) 5.42 1.6/5
10:00 ABC 20/20 7.93 2.1/7
CBS Numb3rs (repeat) 6.22 1.5/5

Shows are sorted by viewers in each time slot. Note that we don't get 18-34 demo data for Friday and Saturday until Monday AM and often choose not to update these older posts with it.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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