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Ratings Saturday, September 13: USC Crushes Ohio St., ABC Wins Big

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September 14th, 2008

Scoreboard ABC CBS FOX NBC
Total Viewers (million) 10.50 5.88 5.07 4.10
rating/Share: Adults 18-49 4.1/13 1.2/4 1.8/6 1.1/3

Even if it's a blowout, a marquee NCAA football match-up can pull decent ratings on a Saturday night. ABC won the night with the 35-3 beat down that number one USC put on number five Ohio State. Ohio State won't be number five for long. I'm not really a huge USC fan, but the Buckeyes at Ohio State make such a fantastical deal out of referring to itself as THE Ohio State University that I never, ever mind seeing it get crushed like the little Big Ten bug it is.

It wasn't really that fun of a game to watch after the first quarter though, so if the numbers hold up -- 10.5 million viewers and 4.1/13 (rating/share) among 18-49 year olds, those are most respectable numbers given how lopsided the game was even before halftime. Keep in mind the numbers are likely to change because of the way fast affiliate rankings measure live events.

Outside of football, Chuck may be #1 in our site's fan's hearts, but a repeat was last in the ratings at 8pm. CBS finished second to ABC in overall viewers with a repeat of NCIS and two installments of 48 Hours Mystery. Fox's time-honored combo of COPS and America's Most Wanted scored a distant second place among 18-49 year olds. NBC was last on all counts for the night.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share
8:00 ABC USC vs. Ohio State NCAA Football 8p-11p 10.50 4.1/13
CBS NCIS (R ) 6.08 1.4/4
FOX COPS 4.77 1.8/6
NBC Chuck (R) 2.53 0.8/3
9:00 CBS 48 Hours Mystery 5.39 1.1/3
FOX America's Most Wanted 5.36 1.9/6
NBC Law & Order: CI (two repeats 9p-11p) 4.89 1.2/4
10:00 CBS 48 Hours Mystery 6.16 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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