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Big Brother Dominates Time-Shifted DVR Viewing

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September 15th, 2008

For the week of August 25-31, CBS's Big Brother had the 3 largest audiences via DVR viewing with 1.62 million (Sunday), 1.56 million (Thursday), and 1.444 million (Tuesday) viewers via DVRs.

Big Brother also had the three top shows for percentage increase over their Live audience with increases of 34.1% (Sunday), 30.7% (Thursday) and 27.3% (Tuesday).

While that week was filled by summer offerings and repeats, it is still very rare to see a show occupy so many of the top spots in both DVR viewing rankings lists.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 Big Brother 10-SUN CBS  6,347  4,732  1,615 34.1%
2 Big Brother 10-THU CBS  6,645  5,083  1,562 30.7%
3 Big Brother 10-TUE CBS  6,739  5,295  1,444 27.3%
4 AMERICA'S GOT TALENT NBC  11,748  10,562  1,186 11.2%
5 AMERICA'S GOT TALENT-WED NBC  10,881  9,770  1,111 11.4%
6 Wipeout ABC  6,816  5,865  951 16.2%
7 SWINGTOWN CBS  4,283  3,455  828 24.0%
8 GREATEST AMERICAN DOG CBS  5,988  5,378  610 11.3%
9 MOMENT OF TRUTH 8/28-9P FOX  5,589  4,991  598 12.0%
10 MOMENT OF TRUTH 8/28-8P FOX  4,033  3,504  529 15.1%
11 AMERICA'S TOUGHEST JOBS NBC  7,510  7,074  436 6.2%
12 DEAL OR NO DEAL-MON NBC  11,183  10,788  395 3.7%
13 Criminal Minds CBS  7,147  6,753  394 5.8%
14 Friday Night Smackdown CW  4,049  3,662  387 10.6%
15 BONES SP-8/27 9P FOX  6,226  5,883  343 5.8%
16 Two and a Half Men CBS  9,144  8,807  337 3.8%
17 How I Met Your Mother CBS  5,676  5,340  336 6.3%
18 AMW: AMERICA FIGHTS BACK FOX  5,165  4,849  316 6.5%
19 BONES SP-8/27 8P FOX  5,811  5,504  307 5.6%
20 NCIS CBS  7,582  7,286  296 4.1%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 BIG BROTHER 10-SUN CBS  6,347  4,732  1,615 34.1%
2 BIG BROTHER 10-THU CBS  6,645  5,083  1,562 30.7%
3 BIG BROTHER 10-TUE CBS  6,739  5,295  1,444 27.3%
4 SWINGTOWN CBS  4,283  3,455  828 24.0%
5 Wipeout ABC  6,816  5,865  951 16.2%
6 MOMENT OF TRUTH 8/28-8P FOX  4,033  3,504  529 15.1%
7 Supernatural CW  1,475  1,295  180 13.9%
8 MOMENT OF TRUTH 8/28-9P FOX  5,589  4,991  598 12.0%
9 AMERICA'S GOT TALENT-WED NBC  10,881  9,770  1,111 11.4%
10 GREATEST AMERICAN DOG CBS  5,988  5,378  610 11.3%
11 AMERICA'S GOT TALENT NBC  11,748  10,562  1,186 11.2%
12 Friday Night Smackdown CW  4,049  3,662  387 10.6%
13 Smallville CW  1,997  1,807  190 10.5%
14 MY FRIDAY NIGHT MOVIE MNT  1,329  1,224  105 8.6%
15 HIGH SCHOOL MUSICAL-MON ABC  2,537  2,342  195 8.3%
16 REAPER CW  1,702  1,588  114 7.2%
17 Gossip Girl-MON CW  1,615  1,509  106 7.0%
18 CHUCK-SAT NBC  2,517  2,357  160 6.8%
19 Smallville-8/26 CW  1,436  1,348  88 6.5%
20 AMW: AMERICA FIGHTS BACK FOX  5,165  4,849  316 6.5%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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