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Ratings Sunday, September 14: NBC, Steelers Gut Out Win

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September 15th, 2008

Scoreboard NBC CBS ABC FOX Uni CW
Total Viewers (million) 13.557 10.136 6.434 5.152 2.513 2.015
rating/Share: Adults 18-49 5.5/14 3.0/8 2.1/5 2.1/6 1.0/3 0.8/2
Rating/Share: Adults 18-34 4.9/14 2.3/7 1.6/5 1.9/6 1.2/3 0.8/2

Playing hurt and in a windstorm, Ben Roethlisberger lead the Steelers to a gutsy win and NBC's football lineup steamrolled the competition on Sunday night averaging 13.57 million viewers a demo adults 18-49 5.5 rating and a demo adults 18-34 rating of 4.9. Sunday Night Football was the most watched show of the night in all its hours peaking from 9-10 with 16.963 million viewers.

Assisted tremendously by an NFL overrun which boosted 60 Minutes reported numbers (see note on fast affiliate ratings below), a strong Big Brother and repeats CBS was second in average viewers with 10.136 million, the 18-49 demo with a 3.0 rating and the 18-34 demo with a 2.3 rating. 

ABC, Fox and the CW were all repeats. I'm not one to read much into the performance of repeat episodes. Update: The Chicago CW affiliate broadcast the Cubs no hitter last night, not the CW network shows, expect that to lower the CW final results for the night.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
7:00 CBS 60 Minutes 17.467 5.7/17 5.1/16
  ABC America's Funniest Home Videos (repeat) 7.537 2.1/6 1.5/5
  NBC Football Night In America 6.992 2.7/8 2.3/7
  FOX Simpsons x2 (repeat) 4.059 1.7/5 1.9/6
  UNI Show de los Suenos: Sangre de Mi Sangre 2.008 0.9/2 1.1/4
  CW One Tree Hill (repeat) 1.303 0.5/1 0.5/2
           
8:00 NBC Sunday Night Football (Steelers/Browns) 15.173 6.1/16 5.4/16
  CBS Big Brother 10 10.256 2.7/7 2.0/6
  ABC Extreme Makeover: Home Edition (repeat) 7.143 2.3/6 1.9/5
  FOX Fringe (8-10p) (repeat) 5.569 2.3/6 1.9/6
  UNI Show de Los Suenos: Sangre de Mi Sangre 2.730 1.1/3 1.3/4
  CW Priviledged (repeat) 2.010 0.8/2 0.7/2
           
9:00 NBC Sunday Night Football (Steelers/Browns) 16.963 6.8/16 6.0/16
  CBS Cold Case (repeat) 6.454 2.0/5 1.4/4
  FOX Fringe (8-10p) (repeat) 5.828 2.4/6 2.0/5
  ABC Desperate Housewives (9-11p) (repeat) 5.618 2.0/5 1.7/4
  UNI Show de Los Suenos: Sangre de Mi Sangre 2.880 1.1/3 1.3/3
  CW America's Top Model (repeat) 2.733 1.2/3 1.0/3
           
10:00 NBC Sunday Night Football (Steelers/Browns) 15.100 6.4/16 6.2/16
  CBS CSI: Miami (repeat) 6.369 1.6/4 1.0/3
  ABC Desperate Housewives (9-11p) (repeat) 5.440 1.9/5 1.5/4
  UNI Show de Los Suenos: Sangre de Mi Sangre 2.434 1.0/3 1.0/3

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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