Monday Night Success for CW Among 18-34 Women, "HUGE"

Categories: Network TV Press Releases

Written By

September 16th, 2008

Here's some data from the CW -- a 4.2/12 for Gossip Girl among women 18-34 is most impressive, I have to admit.  This is just data based on the fast affiliate overnight reports, look for the full-blown press release with lots of headlines later today.  For now, growth is growth, so I congratulate the CW...

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Gossip Girl climbed to new all-time series highs in every category - adults 18-34 (2.7/8), women 18-34 (4.2/12), adults 18-49 (1.9/5), women

18-49 (3.0/8) and viewers (3.7mil).

 

Gossip Girl skyrocketed past its previous series best (2nd season

premiere) by 27% in women 18-34, 17% in adults 18-34, 30% in women 18-49, 12% in adults 18-49.

 

One Tree Hill hit its best numbers in almost 2 years in women 18-34 (3.6/9), adults 18-34 (2.4/6) and adults 18-49 (1.7/4), best since 12/6/06.

 

This is The CW's best Monday ever in women 18-34 (3.9/10), adults 18-34 (2.6/7), women 18-49 (2.8/7), adults 18-49 (1.8/5) and viewers (3.5mil).

 

The CW was the #1 Network on Monday night with women 18-34 (3.9/10), adults 18-34 (2.6/7), women 18-49 (2.8/7-tie), persons 12-34 (2.4/7), females 12-34 (3.7/10).  This marks the THIRD consecutive week that CW has been first on Monday with its target demo of women 18-34.

 

Gossip Girl won its time period in adults 18-34, women 18-34, women 18-49, persons 12-34 (2.5/8), females 12-34 (3.9/12).

 

One Tree Hill also ranked first its time period in women 18-34 (3.6/9), adults 18-34 (2.4/6-tie), persons 12-34 (2.3/6), females 12-34 (3.4/9).

 

MONDAY-Primetime*

09/15/2008-09/15/2008

LIVE PLUS SAME DAY

 

 

 

BY HALF HOUR

CW     HHLD   P18-34  P18-49

07:30  2.3/4  1.3/5   1.4/5

08:00  2.7/4  2.8/8   2.0/6

08:30  2.4/4  2.6/7   1.8/5

09:00  2.3/3  2.5/7   1.8/4

09:30  2.3/3  2.4/6   1.7/4

08-10  2.4/4  2.6/7   1.8/5

 

CBS    HHLD    P18-34  P18-49

07:30  4.3/7   1.0/3   1.4/4

08:00  4.0/6   1.4/4   1.9/6

08:30  3.6/6   1.4/4   1.9/5

09:00  6.6/10  1.9/5   3.0/7

09:30  5.1/8   1.6/4   2.3/6

10:00  5.2/8   1.4/4   2.1/5

10:30  5.1/9   1.3/4   2.1/5

08-11  4.9/8   1.5/4   2.2/6

 

ABC    HHLD   P18-34  P18-49

07:30  5.3/9  0.9/3   1.5/5

08:00  3.3/5  1.0/3   1.4/4

08:30  3.5/5  1.2/3   1.5/4

09:00  3.9/6  1.4/4   1.9/5

09:30  4.1/6  1.6/4   2.0/5

10:00  4.2/7  1.9/5   2.2/5

10:30  3.9/7  1.8/5   2.1/5

08-11  3.8/6  1.5/4   1.9/5

 

NBC    HHLD   P18-34  P18-49

07:30  4.0/7  1.3/4   1.5/5

08:00  5.5/9  1.5/4   1.9/6

08:30  6.0/9  1.4/4   2.1/6

09:00  3.2/5  1.0/3   1.6/4

09:30  3.0/4  0.9/2   1.6/4

10:00  2.8/4  0.9/2   1.3/3

10:30  2.9/5  0.9/3   1.4/4

08-11  3.9/6  1.1/3   1.7/4

 

FOX    HHLD   P18-34  P18-49

07:30  2.9/5  1.5/5   1.6/5

08:00  3.6/6  1.9/6   2.0/6

08:30  3.5/5  1.9/5   2.0/5

09:00  3.6/5  2.4/6   2.4/6

09:30  3.7/6  2.4/6   2.5/6

08-10  3.6/5  2.1/6   2.2/6

 

BY FULL HOUR

8-9  HHLD   P18-34  P18-49

CW   2.5/4  2.7/8   1.9/5

CBS  3.8/6  1.4/4   1.9/5

ABC  3.4/5  1.1/3   1.4/4

NBC  5.7/9  1.4/4   2.0/6

FOX  3.5/6  1.9/5   2.0/6

 

9-10  HHLD   P18-34  P18-49

CW    2.3/3  2.4/6   1.7/4

CBS   5.8/9  1.8/5   2.6/6

ABC   4.0/6  1.5/4   2.0/5

NBC   3.1/5  1.0/3   1.6/4

FOX   3.6/5  2.4/6   2.4/6

 

10-11  HHLD   P18-34  P18-49

CBS    5.2/9  1.3/4   2.1/5

ABC    4.0/7  1.9/5   2.1/5

NBC    2.9/5  0.9/2   1.4/3

 

8-10  HHLD   P18-34  P18-49

CW    2.4/4  2.6/7   1.8/5

CBS   4.8/7  1.6/4   2.3/6

ABC   3.7/6  1.3/4   1.7/4

NBC   4.4/7  1.2/3   1.8/5

FOX   3.6/5  2.1/6   2.2/6

 
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