| Scoreboard |  |
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 |
 |
 |
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|---|---|---|---|---|---|---|
| Total Viewers (million) | 7.311 | 6.031 | 5.689 | 5.685 | 4.473 | 3.540 |
| Rating/Share: Adults 18-49 | 2.2/6 | 1.7/4 | 2.2/6 | 1.9/5 | 1.8/5 | 1.8/5 |
| Rating/Share: Adults 18-34 | 1.5/4 | 1.1/3 | 2.2/6 | 1.5/4 | 2.1/6 | 2.6/7 |
Fox and the CW had their fingers crossed on Monday and received very different results, but it was CBS repeats that ruled the night winning with an average of 7.311 million viewers and a leading 18-49 rating of 2.2. Fox managed a tie in the 18-49 demo, but that was their only good news for the night. The CW won the 18-34 demo for the night comfortably with a 2.6 rating. The CW PR department will have an easy day today.
That thud you heard last night was Terminator: Sarah Connor Chronicles viewership falling 13% from its premiere to 5.491 million and its 18-49 rating going down 17% to a 2.0, and its 18-34 rating heading down 10% to a 1.9.
On the other end of the see saw, Gossip Girl boosted its audience 18% to 3.726 million, its 18-49 rating by 25% to 2.0 and its 18-34 rating by 27% to 2.8 winning the night for that demo. Can hype become reality after all? (Update: here's a lot more data from the CW on Gossip Girl's best performance ever and more gender/demo data for Gossip Girl and One Tree Hill - these numbers are based on final ratings data, where GG actually improved a bit still among 18-34 year old women).
More bad news for Fox at 9 as Prison Break fell to 5.887 million viewers down 10% from last week. Its 18-49 rating was down 4% to 2.5, and its 18-34 rating fell 8% to 2.3.
The good news kept coming for the CW as One Tree Hill increased its audience 3% over last week to 3.355 million. Its 18-49 demo rating was up a tick to 1.8, and its 18-34 demo rating was up two ticks to an hour winning 2.5.
The behemoth that is Two and a Half Men is not to be underestimated. A repeat episode was the most viewed show of the night with 9.858 million viewers. Its 18-49 demo rating of 3.0 was also tops for the night. Once new episodes return, expect the competition at 9pm to suffer even further.
NBC's America's Toughest Jobs isn't holding up well vs. even the limited competition at 9pm. Its audience was down 26% to 4.496 million and it was dead last in the two age demos for the hour. Even cheap shows have to produce something. Deal or No Deal did top the viewership heap at 8-9 with 8.764 million viewers, but with lackluster performance in both age demos I'm not nearly as impressed with it as was Marc Berman who called it a "winner".
Full details:
| Time | Net | Show | Viewers Live+SD (Millons) | 18-49 Rating/ Share | 18-34 Rating/ Share |
| 8:00 | NBC | Deal or No Deal | 8.764 | 2.0/5 | 1.5/7 |
| CBS | The Big Bang Theory (repeat) | 5.997 | 1.9/6 | 1.4/4 | |
| FOX | Terminator: The Sarah Connor Chronicles | 5.491 | 2.0/5 | 1.9/6 | |
| UNI | Al Diablo con los Guapos | 5.225 | 2.0/5 | 2.5/7 | |
| ABC | Batman Begins (movie) (8-11p) | 4.897 | 1.5/4 | 1.1/3 | |
| CW | Gossip Girl | 3.726 | 2.0/5 | 2.8/8 | |
| 8:30 | CBS | How I Met Your Mother (repeat) | 5.418 | 1.9/5 | 1.4/4 |
| 9:00 | CBS | Two and a Half Men (repeat) | 9.858 | 3.0/7 | 1.9/5 |
| ABC | Batman Begins (movie) (8-11p) | 6.063 | 2.0/5 | 1.5/4 | |
| FOX | Prison Break | 5.887 | 2.5/6 | 2.4/6 | |
| UNI | Fuego en la Sangre | 5.055 | 2.1/5 | 2.3/6 | |
| NBC | America's Toughest Jobs | 4.946 | 1.6/4 | 1.0/2 | |
| CW | One Tree Hill | 3.355 | 1.8/4 | 2.5/6 | |
| 9:30 | CBS | New Adventures of Old Christine (repeat) | 7.348 | 2.3/6 | 1.6/4 |
| 10:00 | CBS | CSI Miami (repeat) | 7.624 | 2.1/5 | 1.4/4 |
| ABC | Batman Begins (movie) (8-11p) | 6.050 | 2.2/5 | 1.9/5 | |
| NBC | Dateline NBC | 4.384 | 1.4/3 | 0.9/2 | |
| UNI | Cristina | 3.139 | 1.3/3 | 1.4/4 |
Shows are sorted by viewers in each time slot.
Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.
For more information see Numbers 101.
I hate to say it, but as I suspected, TSCC will do a 2nd season of 13 eps and then it’s done. The question is still out on PB–it depends on how Fringe fares in the official season. FOX can’t count on anything in midseason but stupid American Idol, with 24 and Dollhouse in trouble.
To quote from the CW PR department – OMFG! GG has done the impossible! Not only was I not expecting big numbers to continue (I thought 3mil) it has GROWN – CW’s baby has grown (unlike the others). Ostroff must be downing a few celeb drinks at moment (wonder what will happen with 90210). Surprising drop for PB – is the death knell I suspect (especially when Heroes returns) – pity this season sounded like what they should have done for season 2 (bring the company down).
OK, I take back at least half of the bad things I’ve said about Gossip Girl’s ratings and the CW’s love for the show. Those numbers are impressive, for the CW at least. Still, I can see the numbers dropping a bit when the regular season starts.
Andrea, I think the only question is when/if Fox puts TSCC hiatus so it can save up some episodes to promote the Terminator 4 movie.
Nicely done, Raymond. Holly, I’m pretty sure this will be in the range of a 12 share among 18-34 year old women which isn’t shabby. We’ll see when the press release hits…
I don’t know; I’m still not overly worried about TSCC. If you look at the demo numbers, they are not bad when compared to the rest of the evening. Let’s face it; if we took DOND out of the equation for the moment, there’s no break out hit on at 8:00. I’ll be more concerned when Chuck and BBT are both new and they pull higher demo numbers. I’m still amazed how many people are singing TSCC’s death song already. The numbers aren’t great for TSCC, but the numbers aren’t great for the evening overall.
These numbers seem irrelevant at the moment. EIGHT markets apparently were excluded from the results.
Mike, you can call the death song based on these ratings. The only thing that’s going to happen in the next weeks is that it will have MORE competition because CBS will have new episodes of comedies and Chuck will air on NBC.
I never was optimistic that there’d be a season 3, but now the glass is all the way empty.
BeerVendor, I know that Berman was reporting those markets were excluded from his metered markets results, but I have no information that they were excluded from these fast affiliate overnight numbers.
BeerVendor, I believe they were excluded from the metered markets but not the fast affiliate data used above. Otherwise Gossip Girl may eclipse 4 million,
YAY!!!!!! XD Next target: 4 million! I’m looking forward to see what last week’s GG-bashing OTH fans (heck, any GG-bashing person for that matter) have to say about this.
*jumps & dances for joy*
Somehow I have a feeling Fox is going to be feeling a LOT better after tonight’s “House” season premiere.
Thought something funky might be going on – like with Sunday’s numbers (anyone have finals?) but I still think GG and OTH will hold up okay – after all they actually went up in the finals last week.
Robert or Bill, can you explain something to me, since people keep bringing up markets being excluded?
My understanding is that Nielsen just averages their findings as if those markets don’t exist when they can’t include them. It’s not like anyone who watched there is going to be additional viewers who weren’t counted, they would just change the average. So if 8 markets out of 210 aren’t counted, it would be extremely tough for them to make too much of a difference when they do get counted. Am I correct in how I understand this?
Is it just me, or is a 2.0 rather low for Deal or No Deal?
Robert — Don’t you think it’s also possible that a deal could be struck to produce additional episodes (whether the “back nine” or even like 4 episodes) of TSCC and air those to promote the movie? I agree the show isn’t doing all that well, but the DVD sold well and they could theoretically cut the budget on the back nine to save production costs…
I guess what I’m thinking is, right now, 24 and Dollhouse are both iffy for January (Dollhouse being far more iffy than 24). Fox has nothing in its pipeline that I’m aware of. So as long as TSCC is performing roughly as well as everything else in its timeslot, maybe you just air the 11 remaining episodes as scheduled and then air a certain number of new episodes before T4 comes out.
You know I am not thinking that cross-promo is really a serious thing here – remember this is a small platform (5mil viewers prolly less when more comp) and the movie is prolly going to be big regardless – this kind of expense is likely just out of the ballpark. Not to mention film and TV in the same company are not linked (people seem to believe that companies work like a well oiled machine – look at TimeWarner – how epic fail are they when dealing with their comic books and movie cross over).
Julia, your understanding is similar to mine. And CW just sent out the press release with no note about excluded markets (typically they bring it up if appropriate) GG did a 4.2/12 among women 18-34!
Outlander, I’m not really up on what’s in the pipeline, and it’s possible as you suggest that if nothing is, that aids TSCC. We need to see what the carnage looks like next Monday…
Holly, DOND hasn’t done great in the 18-49 for a while, but I know two weeks ago it had a 2.6, so a 2.0 is low…
Robert,
As has been noted, T4 is not a FOX movie–it’s a WB movie. FOX could care less, and can finally be rid of it once and for all.
It’s too bad that there aren’t more geeks like us. TSCC is truly great writing IMHO.
Julia, since ratings are simply percentages the exclusion of markets shouldn’t have a huge effect unless some excluded metro area was particularly gaga over an individual show. For the viewership numbers though, excluded markets would matter since uncounted viewers are uncounted viewers.
Holly, 2.0 is low, but DoND has never burned up the demos. Look at past weeks, it has always relatively underperformed.
I will now stop posting the exact same thing as Robert, but one minute later and go swap my broken DVR for a new one