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Ratings Monday, September 15: CW Perks Up, Fox Moves Down

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September 16th, 2008

Scoreboard CBS NBC FOX ABC Uni CW
Total Viewers (million) 7.311 6.031 5.689 5.685 4.473 3.540
Rating/Share: Adults 18-49 2.2/6 1.7/4 2.2/6 1.9/5 1.8/5 1.8/5
Rating/Share: Adults 18-34 1.5/4 1.1/3 2.2/6 1.5/4 2.1/6 2.6/7

Fox and the CW had their fingers crossed on Monday and received very different results, but it was CBS repeats that ruled the night winning with an average of 7.311 million viewers and a leading 18-49 rating of 2.2. Fox managed a tie in the 18-49 demo, but that was their only good news for the night. The CW won the 18-34 demo for the night comfortably with a 2.6 rating. The CW PR department will have an easy day today.

That thud you heard last night was Terminator: Sarah Connor Chronicles viewership falling 13% from its premiere to 5.491 million and its 18-49 rating going down 17% to a 2.0, and its 18-34 rating heading down 10% to a 1.9.

On the other end of the see saw, Gossip Girl boosted its audience 18% to 3.726 million, its 18-49 rating by 25% to 2.0 and its 18-34 rating by 27% to 2.8 winning the night for that demo. Can hype become reality after all? (Update: here's a lot more data from the CW on Gossip Girl's best performance ever and more gender/demo data for Gossip Girl and One Tree Hill  - these numbers are based on final ratings data, where GG actually improved a bit still among 18-34 year old women).

More bad news for Fox at 9 as Prison Break fell to 5.887 million viewers down 10% from last week. Its 18-49 rating was down 4% to 2.5, and its 18-34 rating fell 8% to 2.3.

The good news kept coming for the CW as One Tree Hill increased its audience 3% over last week to 3.355 million. Its 18-49 demo rating was up a tick to 1.8, and its 18-34 demo rating was up two ticks to an hour winning 2.5.

The behemoth that is Two and a Half Men is not to be underestimated. A repeat episode was the most viewed show of the night with 9.858 million viewers. Its 18-49 demo rating of 3.0 was also tops for the night. Once new episodes return, expect the competition at 9pm to suffer even further.

NBC's America's Toughest Jobs isn't holding up well vs. even the limited competition at 9pm. Its audience was down 26% to 4.496 million and it was dead last in the two age demos for the hour. Even cheap shows have to produce something. Deal or No Deal did top the viewership heap at 8-9 with 8.764 million viewers, but with lackluster performance in both age demos I'm not nearly as impressed with it as was Marc Berman who called it a "winner".

Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 NBC Deal or No Deal 8.764 2.0/5 1.5/7
CBS The Big Bang Theory (repeat) 5.997 1.9/6 1.4/4
FOX Terminator: The Sarah Connor Chronicles 5.491 2.0/5 1.9/6
UNI Al Diablo con los Guapos 5.225 2.0/5 2.5/7
ABC Batman Begins (movie) (8-11p) 4.897 1.5/4 1.1/3
CW Gossip Girl 3.726 2.0/5 2.8/8
8:30 CBS How I Met Your Mother (repeat) 5.418 1.9/5 1.4/4
9:00 CBS Two and a Half Men (repeat) 9.858 3.0/7 1.9/5
ABC Batman Begins (movie) (8-11p) 6.063 2.0/5 1.5/4
FOX Prison Break 5.887 2.5/6 2.4/6
UNI Fuego en la Sangre 5.055 2.1/5 2.3/6
NBC America's Toughest Jobs 4.946 1.6/4 1.0/2
CW One Tree Hill 3.355 1.8/4 2.5/6
9:30 CBS New Adventures of Old Christine (repeat) 7.348 2.3/6 1.6/4
10:00 CBS CSI Miami (repeat) 7.624 2.1/5 1.4/4
ABC Batman Begins (movie) (8-11p) 6.050 2.2/5 1.9/5
NBC Dateline NBC 4.384 1.4/3 0.9/2
UNI Cristina 3.139 1.3/3 1.4/4

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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