90210 Nets More 18-34 year old Women than Last Week, Even vs. House

Categories: Network TV Press Releases

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September 17th, 2008

here are some early numbers, spun from the point of view of the CW.  This is based on the fast affiliate preliminary results and subject to change in the final numbers:

90210 BUILDS WEEK-TO-WEEK IN TARGET DEMOS AMID INCREASED PREMIERE COMPETITION

 90210 Improves Over Week Ago in Adults 18-34 and Women 18-34;

Matches Last Week with Adults 18-49 and Women 18-49

90210 Ranks Second in Time Period with Target Demos

Privileged Retains 100% of Week Ago Debut Audience in Adults 18-34

The CW's Tuesday Posts Dramatic Year-to-Year Growth

            September 17, 2008 (Burbank, CA) - Despite facing intense premiere competition, The CW's new hit series 90210 scored week-to-week gains in target demos, including 6% in women 18-34 (3.3/10), 10% in adults 18-34 (2.3/7) and 3% in total viewers (3.3mil), according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 16, 2008.  90210 matched its week ago performance in adults 18-49 (1.7/5) and women 18-49 (2.4/6). 

90210 ranked second in the hour with women 18-34 (3.3/10), adults 18-34 (2.3/7-tie), persons 12-34 (2.0/7), females 12-34 (2.7/8).  90210 placed third in women 18-49 (2.4/6). 

In its second week, Privileged retained 100% of last week's premiere audience in adults 18-34 (1.4/4), and held 91% of last week's women 18-34 (2.1/5) and 92% of its adults 18-49 (1.1/3) and total audience (2.4mil). 

The CW beat ABC and CBS on Tuesday night in adults 18-34 (1.9/6), women 18-34 (2.7/7), persons 12-34 (1.7/5) and females 12-34 (2.3/7). 

Compared to the third Tuesday of the Fall last year (10/2/07), The CW has improved the night by 59% in women 18-34 (2.7/7), 19% in adults 18-34, 43% in women 18-49 (2.0/5) and 8% in adults 18-49 (1.4/4).

TUESDAY-Primetime*
09/16/2008-09/16/2008
LIVE PLUS SAME DAY

BY HALF HOUR
CW HHLD P18-34 P18-49
07:30 2.3/4 1.1/5 1.3/5
08:00 2.3/4 2.2/7 1.7/5
08:30 2.4/4 2.5/7 1.8/5
09:00 1.8/3 1.4/4 1.1/3
09:30 1.7/3 1.4/4 1.0/3
08-10 2.0/3 1.9/6 1.4/4

CBS HHLD P18-34 P18-49
07:30 4.4/8 1.0/4 1.3/5
08:00 6.2/10 1.0/3 1.7/5
08:30 6.7/11 1.1/3 1.9/5
09:00 5.1/8 2.0/6 2.7/7
09:30 4.8/7 2.0/6 2.6/7
10:00 4.2/7 1.0/3 1.5/4
10:30 4.5/8 0.9/3 1.6/5
08-11 5.2/9 1.3/4 2.0/6

ABC HHLD P18-34 P18-49
07:30 5.2/10 1.1/4 1.7/6
08:00 3.8/6 1.6/5 2.2/7
08:30 3.3/5 1.6/5 2.0/5
09:00 3.4/5 1.4/4 1.8/5
09:30 3.2/5 1.2/3 1.7/4
10:00 4.1/7 1.6/5 2.1/6
10:30 3.8/7 1.4/4 1.9/6
08-11 3.6/6 1.5/4 2.0/5

 
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