(press release from WNBA)
NEW YORK, Sept. 16, 2008 - The WNBA concluded its 12th regular season with increases in
attendance -- including a record-setting 46 sellouts -- a 19% increase in TV ratings, and new records for WNBA.com traffic. In addition,formed new marketing partnerships with several leading companies including McDonald's, Kia Motors and Pitney Bowes.
Additional 2008 highlights include:
o Capping two straight seasons of attendance increases, the 2008 regular season finished up +2.21%.
o There were 46 sellouts, more than triple the 17 for the 2007 regular season and more than double the previous record of 23 in 2004.
WNBA on TV:
o WNBA on national television (ABC and ESPN2) finished up +19% both in ratings (0.32 US vs 0.27 US) and viewership (413,000 vs. 346,000).
o WNBA ratings finished up +16% on ESPN2 (0.22) and even on ABC (0.5).
o WNBA viewership finished up +12% on ESPN2 and even on ABC.
o WNBA finished up in key demos on ESPN2 -- Women 18-34 (+71%) and Men 18-34 (+28%) - and on ABC -- All Women (+10%) and Women 18-34 (+20%).
o WNBA.com set all-time highs in visits and page views. Overall, WNBA.com received nearly 13 million visits and 59 million page views, up +35% and +20%, respectively, versus last season.
o WNBA.com also set monthly traffic records in July with more than 3.8 million visits and 16 million page views.
o On June 23, 2008, one day after L.A. Sparks rookie Candace Parker became the second WNBA player to dunk in a regular season game, WNBA.com set a single-day record with nearly 95,000 video streams.
o League merchandise sales are up more than 36%, and WNBA jersey sales are up more than 46%, based on combined sales from the NBA Store and WNBAStore.com.