Cable & Syndie Ad Revenue Up in First Half; Broadcast Down

Categories: Syndicated TV Ratings And News

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September 18th, 2008

Cable TV advertising revenue was up over eight percent in the first half of 2008 versus the first half of last year, and syndicated ad revenue was up more than seven percent according to Nielsen Monitoring-Plus. Total advertising revenue was down by 1.4%, so things look much better than average for cable and syndicated shows, while worse than average for the broadcast nets. In total, cable rose from $11.8 billion, to $12.8 billion for the first six months of 2008.

Here's a blurb from Nielsen or you can read the whole release with pretty tables (PDF).

New York, September 18, 2008 - Advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released today by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.

Overall, despite a continued softening of the economy, several media and companies showed healthy growth in advertising for the first half. Advertising on Cable TV saw the largest growth, with an increase of 8.1% over the first half of 2007, while Spot Radio fared worst among the 19 media categories analyzed by Nielsen, declining by 10.1% compared with the same period last year.

Within specific categories, the Credit Card Services and Direct Response product categories showed the strongest ad spending gains (+18.95% and +20.48%, respectively), while the Automotive (-.01%), Pharmaceutical (-4.76%), and Motion Picture (-4.64%) categories recorded the largest advertising declines.

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