Morning News Ratings, Week Ending September 14, NBC Spin

Categories: Morning News TV Ratings,Network TV Press Releases

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September 19th, 2008

NBC News' "Today" continues its ratings dominance with a strong win over the competition. For the week ending September 14, "Today" was No. 1 with 5.4 million total viewers – a 979k (22 percent) lead over GMA, and a 2.53 million (89 percent) lead over "The Early Show." Compared to the same week last season, "Today's" total viewer advantage over GMA grew from 12% up to 22%. This week's win marks "Today's" 666th consecutive week in first place.

Season-to-date, "Today" has added 107,000 total viewers (a gain of 2%) to its audience versus the comparable period last season. "Today" has now extended its season advantage over GMA to 1,033,000 total viewers. Season-to-date, "Today" has increased its advantages over GMA in homes (from 14% up to 23%), total viewers (from 15% up to 23%), A18-49 (from 29% up to 36%) and A25-54 (from 27% up to 30%). "Today's" advantages were also up in W18-49 (from 17% up to 29%), M18-49 (from 50% up to 57%) and W25-54 (from 17% up to 23%). Week-to-week, "Today" improved 5% in rating W18-49, 7% in rating A18-49, and 4% in rating A25-54.

For the week, "Today" led with a 4.1 household rating/15 share and 5.4 million viewers. GMA trailed with a 3.4/12 and 4.4 million viewers. CBS' "The Early Show" remained in third place with a 2.2/8 and 2.8 million viewers.

In rating A25-54, "Today" led GMA by 25 percent (4 tenths) and topped the "Early Show" by 100 percent (1 ratings point). In rating A18-49, "Today" outperformed GMA by 33 percent (4 tenths) and "The Early Show" by 129 percent (9 tenths).

"Today II" posting a 2.5/10 in homes and 3.1 million viewers, outperforming "The Early Show" in homes, total viewers, and all key demos. "Today II" also topped "The View" in M25-54. Week-to-week, "Today II" increased in homes (4%), total viewers (2%), and A25-54 (11%).

For the week, "Today III" delivered a 1.5/6 in homes and 1.8 million viewers. "Today III" increased versus the prior week in homes (7%), total viewers (3%), M/A18-49 (33%/20%), and M25-54 (67%). On Friday, "Today III" averaged 2.15 million total viewers, its best single day, non-holiday delivery since March 21, 2008.

On its digital platforms, "Today" continued its strong performance during the week ending September 13 with more than 6.7 million online streams . TODAYshow.com's stories, blog, message boards and live votes were also popular with users.

via NBC Press Release.

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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