Thursday, September 18: Flashpoint Shines for CBS, Supernatural's Strong Debut

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September 19th, 2008

Scoreboard CBS FOX NBC ABC Uni CW
Total Viewers (million) 9.29 5.44 5.43 5.24 4.53 4.17
Rating/Share: Adults 18-49 2.3/7 2.4/7 1.8/5 1.8/5 1.9/6 1.8/5
Rating/Share: Adults 18-34 1.4/4 2.2/7 1.6/5 1.6/5 2.3/7 1.7/5

CBS led in total viewers, though Fox led among 18-49 year olds and 18-34 year olds (where CBS was in last). But two CSI repeats and Flashpoint (9.68 million, 2.6/7 rating/share with 18-49 year olds) led CBS to a fairly wide Margin in total viewers. Update: not a surprise, CBS has renewed Flashpoint.

Hole in the Wall is deteriorating for Fox, down to only 4.722 million viewers though it did still get a 2.0 rating among 18-49 year olds and outside of Univision, won the 8pm hour with 18-34 year olds. Kitchen Nightmares was stronger both overall (6.15 million) and in the demos with a 2.8/8 with 18-49 year olds and a 2.6/8 among 18-34 year olds. First in its hour in both categories.

The CW season premiere of Smallville led off with 4.383 million viewers and a 1.8/6 in both demo categories. It was down around 14% versus last year's season premiere (9/27/07) of 5.08 million viewers, but only down about 5% among 18-49 year olds where last year it had a 1.9.

The drop in viewers for Smallville was offset somewhat by the gain in viewers for the premiere of one of my favorite shows, Supernatural which averaged 3.956 million viewer from 9p-10p and a 1.7/5 among 18-49 year olds. Last year's season premiere on 10/4/07 had 2.97 million viewers and an 18-49 rating of 1.2, so the gains in viewers are ~33% versus last year and ~42% among 18-49 year olds. Way to go Supernatural!

Of course while not exactly the same as the NFL's exhibition season of completely meaningless games, with ABC, CBS and NBC all running their fair share of reruns, it's definitely not the same landscape as next week when original episodes will air across the board.

Full details (table now updated):

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
8:00 NBC America's Got Talent 9.83 2.3/7 1.5/5
  CBS CSI (R) 8.00 1.9/6 1.2/4
  UNI Al Diablo con los Guapos 5.45 2.4/7 3.0/10
  FOX Hole in the Wall 4.72 2.0/6 1.9/6
  ABC Ugly Betty (R) 4.41 1.3/4 1.1/4
  CW Smallville 4.38 1.8/6 1.8/6
8:30 NBC My Name is Earl (R) 5.18 1.6/5 1.3/4
9:00 CBS CSI (R) 10.22 2.5/7 1.4/4
  FOX Kitchen Nightmares 6.15 2.8/8 2.6/8
  ABC Grey's Anatomy (R) 5.82 2.0/5 1.8/5
  NBC The Office (R) 4.44 2.0/5 2.0/6
  UNI Latin Grammy Celbra Jose' Jose' 4.37 1.8/5 2.2/7
  CW Supernatural 3.96 1.7/5 1.6/5
10:00 CBS Flashpoint 9.66 2.6/7 1.6/5
  ABC Grey's Anatomy (R) 6.05 2.2/6 2.0/6
  UNI Latin Grammy Celbra Jose' Jose' 3.77 1.6/5 1.7/5
  NBC E.R (R) 3.77 1.5/4 1.2/4

Shows are sorted by viewers in each time slot.

Nielsen Ratings Data: ©2008 The Nielsen Company. All Rights Reserved


Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

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