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	<title>Comments on: 60 Minutes: Older Than You Are?</title>
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		<title>By: Toby</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-24571</link>
		<dc:creator>Toby</dc:creator>
		<pubDate>Mon, 29 Sep 2008 03:46:50 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-24571</guid>
		<description>I&#039;m 21 and I watch 60 Minutes religiously!! None of my friends do, so far. I think the average young 60 Minutes viewer is probably awesome.</description>
		<content:encoded><![CDATA[<p>I&#8217;m 21 and I watch 60 Minutes religiously!! None of my friends do, so far. I think the average young 60 Minutes viewer is probably awesome.</p>
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		<title>By: Nick</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-23683</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Tue, 23 Sep 2008 02:41:07 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-23683</guid>
		<description>I am 22 and watch 60 minutes as well....online the next day.</description>
		<content:encoded><![CDATA[<p>I am 22 and watch 60 minutes as well&#8230;.online the next day.</p>
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	<item>
		<title>By: Wopa</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-23542</link>
		<dc:creator>Wopa</dc:creator>
		<pubDate>Sun, 21 Sep 2008 04:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-23542</guid>
		<description>I prefer 20/20</description>
		<content:encoded><![CDATA[<p>I prefer 20/20</p>
]]></content:encoded>
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		<title>By: D</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-23541</link>
		<dc:creator>D</dc:creator>
		<pubDate>Sun, 21 Sep 2008 04:46:30 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-23541</guid>
		<description>I&#039;m 23, and I also watch 60 Minutes. I find the stories that they air are quite fascinating.</description>
		<content:encoded><![CDATA[<p>I&#8217;m 23, and I also watch 60 Minutes. I find the stories that they air are quite fascinating.</p>
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	<item>
		<title>By: Keith Big Guy</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-23535</link>
		<dc:creator>Keith Big Guy</dc:creator>
		<pubDate>Sun, 21 Sep 2008 02:53:22 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-23535</guid>
		<description>Actually, I am older than 60 Minutes.  I&#039;d say they really need to get back to hard core investigations rather than all the fluff stuff.</description>
		<content:encoded><![CDATA[<p>Actually, I am older than 60 Minutes.  I&#8217;d say they really need to get back to hard core investigations rather than all the fluff stuff.</p>
]]></content:encoded>
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		<title>By: cesarrr</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-23528</link>
		<dc:creator>cesarrr</dc:creator>
		<pubDate>Sat, 20 Sep 2008 22:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-23528</guid>
		<description>I&#039;m 21 years old and I love 60 MINUTES. The best &quot;news magazine&quot; on TV</description>
		<content:encoded><![CDATA[<p>I&#8217;m 21 years old and I love 60 MINUTES. The best &#8220;news magazine&#8221; on TV</p>
]]></content:encoded>
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		<title>By: Robert Seidman</title>
		<link>http://tvbythenumbers.zap2it.com/2008/09/20/60-minutes-older-than-you-are/5235/comment-page-1/#comment-23519</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Sat, 20 Sep 2008 22:06:35 +0000</pubDate>
		<guid isPermaLink="false">http://tvbythenumbers.com/?p=5235#comment-23519</guid>
		<description>While the S-T-D figures we get from Nielsen aren&#039;t completely useless, when it comes to a show like 60 Minutes they are nearly so.  They lack any breakout of first-run versus repeats and 60 Minutes is a show that winds up airing *every* Sunday so it shows more reruns in its normal time slot than the typical show.  

60 Minutes fares much better among 18-49 in first run airings, but a large part of that is due to NFL football as its lead-in the first several months of the season.  Even with that, the median age of the viewer was ~61 last year, but they get so many viewers for original airings that they still perform well among 18-49 year olds (though likely heavily skewed 35-49!).</description>
		<content:encoded><![CDATA[<p>While the S-T-D figures we get from Nielsen aren&#8217;t completely useless, when it comes to a show like 60 Minutes they are nearly so.  They lack any breakout of first-run versus repeats and 60 Minutes is a show that winds up airing *every* Sunday so it shows more reruns in its normal time slot than the typical show.  </p>
<p>60 Minutes fares much better among 18-49 in first run airings, but a large part of that is due to NFL football as its lead-in the first several months of the season.  Even with that, the median age of the viewer was ~61 last year, but they get so many viewers for original airings that they still perform well among 18-49 year olds (though likely heavily skewed 35-49!).</p>
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