Dear Hulu: What the Chuck?!

Categories: Internet TV

Written By

September 20th, 2008

Update 9/22/08: per the comments below, the good people at Hulu have opened Chuck up for embedding! That's a very fast response time -- needless to say I'm thinking much more highly of Hulu...

Here is the original clip I wanted to embed :

You can also watch the season two premiere of Chuck via Hulu.

(original post is below)

Dear Hulu,

What the Chuck are you guys thinking!? I co-produce a web site dedicated mostly to TV ratings. Though our initial target was industry insiders, it turns out that fans of TV shows make up 90% of our traffic. One of the fan favorites is the NBC show Chuck which has been brought back for a second season starting Monday September 29.

I recently caught up with the 13 episodes from the first season, largely because so many visitors to our site expressed a love for the show that I wanted to check it out. Good news, I love it too. So I wanted to actually promote the premiere of season two on 9/29. But, noooooooo.

Ok, I can understand you not wanting to let fans embed entire episodes of the show on their blogs (actually, I in fact do not understand this at all either since the ads would still run anyway, but for the sake of discussion let's say I really did understand that practice even though I don't!). But I can't understand at all why you wouldn't let us embed a 30 second promotional commercial announcing the return of Chuck on September 29, 2008 by embedding it on our blog. We would have likely left that clip up and available from our home page until 9/29.

Let me take you through it again:

  1. Our web site mostly caters to fans of TV shows
  2. I am a fan of Chuck
  3. We wanted to promote Chuck to our site's audience
  4. Hulu wouldn't let us.

Outside of Sunday Night Football and Heroes and the Law & Order franchise, there's really not a lot for us to Chucking love about NBC. But when we Chucking tried to show NBC some Chucking love, Hulu wouldn't Chucking let us.

What the Chuck!? is also a huge fan of Burn Notice and In Plain Sight, both of which run on the NBC Universal property known as the USA Network. We can embed whatever we want from these shows, but no, not Chuck.

If it turns out that this is some kind of a distribution rights issue with the producers of Chuck and not the fault of Hulu and/or NBC Universal, will you please, please let the producers of Chuck know just how Chucking stupid we think they are for not letting us promote Chuck? Thanks.

P.S. Fans of the Chuck, Hulu, for all its issues, is premiering the season debut of Chuck on Hulu beginning this Monday, September 22, 2008. A full week before it airs on the NBC network.

P.P.S. Ironically, there are clips available on YouTube - from Chuck star Zachary Levi's web site even, and I did post one on our home page (see bottom left column).


Robert Seidman

© 2015 Tribune Digital Ventures