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Friday Night Ratings: 10 Year Old 5th Graders Draw Older Viewers

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September 20th, 2008

Scoreboard CBS FOX ABC NBC CW
Total Viewers (million) 5.90 5.62 5.54 4.61 4.39
Rating/Share: Adults 18-49 1.4/5 1.4/5 1.5/5 1.4/5 1.4/5

Fox's lineup of game shows Are You Smarter Than a 5th Grader? and Don't Forget the Lyrics, may not have as smooth sailing on Friday nights as the execs at Fox hoped. Though 5th Grader won the 8pm hour in total viewers, Fox wound up in second place in total viewers to repeats on CBS, and wound up trailing ABC in the 18-49 demo, which ABC won on the strength of two hours worth of repeats of America's Funniest Home Videos and the debut of 20/20, which didn't pull big numbers. Two repeat episodes of Numb3rs were the most watched shows on the broadcast networks last night.

Things were a little worse for NBC where America's Toughest Jobs finished dead last in both total viewers and among 18-49 year old viewers at 8pm. A two hour Dateline averaged only 5.25 million between 9pm-11pm.

Friday nights will get slightly more interesting, but not for two weeks when Friday Night Smackdown! moves to MNT (not sure we will see that data on an overnight basis) and CW runs with Everybody Hates Chris, The Game and an encore of America's Next Top Model. That Friday, October 3, is also the same day that CBS debuts The Ex-List.

Full details:

Time Network Show Viewers (Millons) 18-49 Rating/Share
8:00 FOX Are You Smarter Than a 5th Grader? 5.93 1.3/5
ABC America's Funniest Home Videos (R) 8p-10p 5.45 1.5/6
CBS Ghost Whisperer (R ) 5.32 1.4/5
CW Friday Night Smackdown! 8p-10p 4.39 1.4/5
NBC America's Toughest Jobs 3.34 1.1/4
9:00 CBS Numb3rs (R) 6.10 1.3/4
FOX Don't Forget the Lyrics 5.31 1.5/5
NBC Dateline (9p-11p) 5.25 1.4/5
10:00 CBS Numb3rs (R) 6.29 1.5/5
ABC 20/20 5.74 1.6/5

Shows are sorted by viewers in each time slot.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. Source Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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