Early Ratings: Cowboys & Emmy Awards

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September 22nd, 2008

Update: looks like this year's Emmys is certainly in the running for least viewed ever. I show it averaging 12.24 million between 8pm-11pm in the fast affiliate rankings.  These numbers are still preliminary, but 12.24 is less than last years 12.95 million and ever so slightly less than the 12.3 million in 1990.

It's not too early to declare that NBC won the night with the Sunday Night Football matchup where the Cowboys of Dallas beat the Green Bay Packers at home on the far less than frozen tundra of Lambeau Field. Keep in mind that because the NFL matchup aired on both coasts simultaneously, the metered market results are more than a little bit off, as will the fast affiliate results that come later.

The 60th Annual Primetime Emmy Awards on the other hand ran tape delayed in primetime on the west coast, so while the metered market numbers are subject to a lot of change, the fast affiliate data for the Emmys will likely be reasonably close to the final numbers. In any case, the football game scored an estimated 14.3/22 (rating/share) in the early metered markets from 8:15p-11p and the Emmy Awards a 9.5/15 between 8p-11p. Still too early to tell if these will be the least-viewed Emmy Awards ever, on the other hand, by all accounts the show itself stunk.

But I'm thrilled for AMC that although few watch it, Mad Men won the best drama series award and that NBC's lowly-rated but highly praised 30 Rock also cleaned up (as did HBO).

To the e-mailer who wrote the scathing "you seem to care an awful lot about the Emmys for something you don't care anything about" e-mail - the award show itself doesn't interest me at all. I don't like any Awards shows, I'm not picking on the Emmys. But I am interested in who won the awards. So thank goodness for the Internet where by the time the awards began airing locally, I could pull up the list of winners without having to watch a single moment of the broadcast.

Bill will have the full overnight report up hopefully somewhere between 9a-10a PDT.

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