“Latin GRAMMY® Celebra José José” Special and Hit Novela
“Al Diablo con los Guapos” Beat ABC, CBS, NBC, FOX and CW Lineup for All of Primetime
MIAMI, FL, SEPTEMBER 22, 2008 - Univision ranked as the #1 television network Thursday night among all Adults 18-34, not just Hispanic, beating every other network, broadcast or cable, regardless of language, with the help of its “Latin GRAMMY® Celebra José José” special musical presentation and its hit primetime novela “Al Diablo con los Guapos” (Down with the Beautiful). It also attained the #3 ranking among all Adults 18-49 beating ABC, NBC, and CW to get there.
“Latin GRAMMY® Celebra José José,” the musical tribute to one of Latin music’s biggest recording legends, had an average audience of more than 4 ¼ million Total Viewers, and among all Adults 18-34 beat many popular English-language programs including FOX’s first-run “Hole in the Wall,” and the season premiere episodes of CW’s “Smallville” and “Supernatural.”
In addition, “Al Diablo con los Guapos” delivered an impressive average audience of over 6 million Total Viewers and was the #1 ranked program among Adults 18-34 (2,226,000) and #2 among Adults 18-49 (3,493,000), across all networks, broadcast and cable.
Source: Nielsen Media Research, NTI Ratings, 9/18/08 8-11pm, Live+SD.
In local markets:
Univision had the top two programs in primetime Thursday night with the “Latin GRAMMY® Celebra José José” special and “Al Diablo con los Guapos” among Adults 18-34 and Adults 18-49 in Los Angeles, New York and Dallas.
Univision was the #1 station in the time period (9-11pm ET/PT; 8-10pm Central) among:
Adults 18-34: Los Angeles, New York, Chicago, Dallas, and Phoenix
Adults 18-49: Los Angeles, New York, Chicago (tied), Dallas, and Phoenix
Women 18-34: Los Angeles, New York, Dallas, and Phoenix
Women 18-49: Los Angeles and Phoenix
Teens 12-17: Dallas and San Francisco
Viewers 12-24: Chicago, Dallas, San Francisco, and Phoenix
Viewers 12-34: Los Angeles, New York, Chicago, Dallas, and Phoenix
Viewers 2+: Los Angeles and Phoenix
Households: Los Angeles, Miami, and Phoenix
Univision’s “Latin GRAMMY® Celebra José José” had more viewers than the combined viewership to ABC and CBS in New York (+28%) and Los Angeles (+25%) among Adults 18-34. It also had more viewers than the combined viewership to ABC, CBS, NBC, and FOX among Adults 18-34 in Phoenix (+8%).
SOURCE: Nielsen Media Research, NSI 9/18/08 Live Data
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.