Via ABC press release:
|"Jimmy Kimmel's Big Night of Stars" Sees Substantial Gains for the Late-Night Talker, Marking its 3rd-Most-Watched Telecast Ever, Behind Only its Post-Super Bowl Airings
Beating its Entertainment Competition by Wide Margins, "Emmy Awards" Delivers ABC's Biggest Audience in the 3-Hour Time Period Since Mid-May
One Night Prior to the Start of the TV Season, the "Emmy Awards" Reaches an Estimated 28.4 Million Unique Viewers, Offering ABC a Broad Promotional Platform
|Sunday Primetime (7:00-11:00 p.m.)
ABC took second place among Adults 18-49 (3.2/8) to NBC with its high-rated "Sunday Night Football" NFL contest between Dallas and Green Bay. ABC beat third-place CBS (2.8/7) by 14% in the key young adult sales demo, even though the Tiffany net also got a big NFL boost to its Sunday primetime averages from a sizeable overrun that went well into the first hour of primetime.
"Jimmy Kimmel's Big Night of Stars" (7:00-8:00 p.m.)
"The 60th Primetime Emmy Awards" (8:00-11:00 p.m.)
* One night prior to the start of the 2008-09 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC research estimates that 28.4 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).
* "The 60th Primetime Emmy Awards" produced ABC's largest audience in the 3-hour time period since mid-May - since 5/18/08.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 27% currently, from 19% at the same point in 2007.
More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.