2006-8 viewers are Live+SD.
Update: The final 2008 Nielsen numbers are in, and at 12.339 million viewers, Sunday's Emmy broadcast TV audience was the smallest since 1990's 12.299 million.
Historical Emmy Awards viewership and Ad Cost:
| Year | Viewers, Live (million) | Ad Cost per thousand (CPM) |
|---|---|---|
| 1986 | 35.8 | |
| 1987 | 14.4 | |
| 1988 | 15.4 | |
| 1989 | 17.2 | |
| 1990 | 12.3 | |
| 1991 | 18.5 | |
| 1992 | 20.4 | |
| 1993 | 18.9 | $13.27 |
| 1994 | 21.2 | $11.63 |
| 1995 | 18.0 | $16.72 |
| 1996 | 20.6 | $12.53 |
| 1997 | 18.8 | $18.31 |
| 1998 | 19.4 | $17.29 |
| 1999 | 17.5 | $23.42 |
| 2000 | 21.8 | $19.47 |
| 2001 | 17.1 | $21.87 |
| 2002 | 20.0 | $22.81 |
| 2003 | 17.9 | $27.25 |
| 2004 | 13.8 | $29.29 |
| 2005 | 18.7 | $25.07 |
| 2006 | 16.2 | $23.16 |
| 2007 | 13.0 | |
| 2009 | 12.34 |
Data: ©2008 The Nielsen Company. All Rights Reserved.
