Emmy Awards Ratings & Ad Cost 1986-2008

Categories: TV Advertising,TV Ratings Reference

Written By

September 23rd, 2008

2006-8 viewers are Live+SD.

Update: The final 2008 Nielsen numbers are in, and at 12.339 million viewers, Sunday's Emmy broadcast TV audience was the smallest since 1990's 12.299 million.

Historical Emmy Awards viewership and Ad Cost:

Year Viewers, Live (million) Ad Cost per thousand (CPM)
1986 35.8  
1987 14.4  
1988 15.4  
1989 17.2  
1990 12.3  
1991 18.5  
1992 20.4  
1993 18.9 $13.27
1994 21.2 $11.63
1995 18.0 $16.72
1996 20.6 $12.53
1997 18.8 $18.31
1998 19.4 $17.29
1999 17.5 $23.42
2000 21.8 $19.47
2001 17.1 $21.87
2002 20.0 $22.81
2003 17.9 $27.25
2004 13.8 $29.29
2005 18.7 $25.07
2006 16.2 $23.16
2007 13.0  
2009 12.34  

Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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