ABC is Daytime's No. 1 Network in Women 18-49, Surpassing No. 2 CBS by 8% and No. 3 NBC by 22%

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

September 25th, 2008

From an ABC press release:

In Women 18-34, with All Programs Positioning Among the Top 3, ABC Dominates the Competition in Daytime by Double-Digit Percentages, Overshadowing NBC by 43% and CBS by 67% 

For the Third Week Running, "The View" and "General Hospital" Place Among Daytime's Top 5 Most-Watched Programs in Total Viewers, With Both Shows Ranking Among the Top 3 in Women 18-34 and Women 18-49

All ABC Programs Rank Among Daytime's Top 3 in Women 18-34, With the Network Home to 3 of the Top 5 in Women 18-49

Extending its Streak as a Top 5 Player in Daytime to 23 Straight Weeks, "One Life To Live" Tops CBS' "As The World Turns" at 2 O'clock By a Hefty 85% in Women 18-34 and by 14% in Women 18-49 

At 3 O'clock, "General Hospital" Nearly Triples CBS' "Guiding Light" In Women 18-34, and Towers Over the Time Period Competitor By 74% in Women 18-49 and by 44% in Total Viewers 

ABC Daytime - Current Week  

* ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating/868,000), surpassing CBS (1.2 rating/789,000) by 8% and NBC (1.1 rating/709,000) by 22%. 

* Placing all programs among the Daytime's Top 3, ABC dominated the competition by double-digit percentages for the No. 1 position in Women 18-34 (1.0 rating/324,000), topping NBC by 43% (0.7 rating/246,000) and CBS by 67% (0.6 rating/209,000). 

* For the third week running, "The View" (No. 3 - 3.71million) and "General Hospital" (No. 5 - 2.93 million) placed among the week's Top 5 most-watched programs in daytime in Total Viewers, with both Elite 3 players in target Women 18-34 and Women 18-49. 

* In Women 18-34, all ABC programs positioned among Daytime's Top 3 programs, including the week's No. 1 with "General Hospital": "General Hospital" (No. 1T - 1.0 rating/353,000), "The View" (No. 3T - 0.9 rating/318,000), "One Life To Live" (No. 3T - 0.9 rating/318,000) and "All My Children" (No. 3T - 0.9 rating/306,000). 

* In Women 18-49, ABC delivered 3 of the week's Top 5 programs in Daytime: "General Hospital" (No. 2 - 1.5 rating/998,000), "One Life To Live" (No. 3T - 1.3 rating/849,000) and "The View" (No. 3T - 1.3 rating/836,000). 

* Extending its streak as a Top 5 player in Daytime to 23 straight weeks, "One Life To Live" surpassed CBS' "As The World Turns" in the 2 o'clock hour by 85% in Women 18-34 (318,000 vs. 172,000) and by 14% in Women 18-49 (849,000 vs. 747,000). 

* At 3 o'clock, "General Hospital" nearly tripled the delivery of CBS' "Guiding Light" in Women 18-34 (182%; 353,000 vs. 125,000), and towered over the time period competitor by 74% in Women 18-49 (998,000 vs. 575,000) and by 44% in Total Viewers, or by almost 1 million (2.93 million vs. 2.03 million). 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 15, 2008: 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

                No. 1 CBS    3.35 million        No. 1 ABC    1.3/868,000

                No. 2 ABC    2.93 million        No. 2 CBS    1.2/789,000

                No. 3 NBC    2.32 million        No. 2 NBC    1.1/709,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating): 

Program                    Net                 Rtg/000s

The Young & The Restless   CBS              1.7/1.13 million

General Hospital           ABC              1.5/998,000

One Life to Live           CBS              1.3/849,000

The View                   ABC              1.3/836,000

Bold and the Beautiful     CBS              1.3/834,000

Source: NTI, Live + Same Day Current Week: 9/15-9/21/08.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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