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For the 2007/08 Season, ABC's Full Lineup Takes Daytime's Crown, Ranking as the Most-Watched Network in Key Women 18-49

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September 25th, 2008

From an ABC press release:

For its Drama Lineup Only, ABC Wraps the 2007/08 Season as Daytime's No. 1 Network in Women 18-49, Topping Runners-Up NBC and CBS by 8%

During the 2007-/08 Season, "The View" Registers its Largest Total Viewer Season Audience on Record

"General Hospital" and "The View" Sweep Top 5 Ranks for the Season in Total Viewers, Women 18-34 and Women 18-49 

ABC Slots All Programs Among the Season's Top 5 in Women 18-34, and is Home to 3 of the Top 5 in Women 18-49

For the Season, "General Hospital" and "One Life To Live" Surpass Time Period Competition on CBS by Double-Digit Percentages in Both Key Targets Women 18-34 and Women 18-49

ABC Daytime - 2007/08 Season 

* For the 2007/08 season, ABC was Daytime's No. 1 network in Women 18-49 (1.3 rating/883,000; tied on rating). 

* For its drama lineup only, ABC wrapped the 2007/08 season as Daytime's No. 1 network in Women 18-49, topping runners-up CBS (1.3 rating/871,000) and NBC (1.3 rating/869,000) by 8%. 

* During the 2007/08 season, "The View" registered its largest Total Viewer season audience on record (3.44 million). 

* "The View" and "General Hospital" swept Top 5 ranks for the season in Total Viewers (No. 4 - 3.44 million and No. 5 - 2.94 million, respectively), *Women 18-34 and **Women 18-49. 

* In Women 18-34, ABC positioned all programs among the season's Top 5 in Daytime: "General Hospital" (No. 1T - 1.0 rating/341,000), "The View" (*No. 4T - 0.9 rating/310,000), "One Life To Live" (No. 5T - 0.8 rating/282,000) and "All My Children" (No. 5T - 0.8 rating/254,000). 

* In Women 18-49, "General Hospital" (No. 2 - 1.5 rating/999,000), "One Life To Live" (No. 3T - 1.3 rating/878,000) and "The View" (**No. 3T - 1.3 rating/854,000) placed among Daytime's Top 3 programs in the key demographic. 

* A Top 5 player in Daytime for the last half of the season (23 straight weeks), "One Life To Live" overshadowed CBS' "As The World Turns" at 2 o'clock by 35% in Women 18-34 (282,000 vs. 209,000) and by 16% in Women 18-49 (878,000 vs. 756,000). 

* At 3 o'clock, "General Hospital" nearly doubled CBS' "Guiding Light" for the season in Women 18-34 (97%; 341,000 vs. 173,000), and surpassed the time period rival by 44% in Women 18-49 (999,000 vs. 694,000) and by 21% in Total Viewers (2.94 million vs. 2.43 million). 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - 2007/08 Season: 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)


                No. 1 CBS    3.80 million        No. 1 ABC    1.3/883,000


                No. 2 ABC    2.89 million        No. 1 NBC    1.3/869,000


                No. 3 NBC    2.70 million        No. 1 CBS    1.3/834,000




Top 5 Daytime Programs in Women 18-49 (rank based on rating): 




Program                    Net                 Rtg/000s


The Young & The Restless   CBS              1.8/1.17 million


General Hospital           ABC              1.5/999,000


One Life To Live           CBS              1.3/878,000


Days Of Our Lives          NBC              1.3/869,000


The View                   ABC              1.3/854,000


Bold and the Beautiful     CBS              1.3/851,000



Source: NTI, Live + Same Day, 2007/08 Season: 9/24/07-9/21/08.   All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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