JAY LENO AND CONAN O'BRIEN RULE THE 2007-08 BROADCAST YEAR OVER ALL CABLE AND BROADCAST COMPETITION

Categories: Late Night TV Ratings,Network TV Press Releases

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September 25th, 2008

NBC via press release, spins the 2007-8 annual late night ratings results:

JAY DELIVERS HIS 13TH CONSECUTIVE YEAR-LONG RATINGS WIN IN 18-49 AND UNDEFEATED Conan MAKES IT 14 IN A ROW 

'TONIGHT' AND 'LATE NIGHT' ARE ESPECIALLY DOMINANT AMONG YOUNGER ADULTS, AS JAY AND Conan STRETCH THEIR MARGINS TO 57 PERCENT AND 89 PERCENT RESPECTIVELY AMONG ADULTS 18-34 

IN ADULT 18-34 RATING, CARSON DALY TIES FERGUSON AND KIMMEL FOR THE BROADCAST YEAR 

BURBANK, Calif. – September 25, 2008 – NBC has wrapped up the 2007-08 broadcast year as the #1 network in late-night over all cable and broadcast competition, with "The Tonight Show with Jay Leno" completing its 13th season in a row at #1 among adults 18-49 and undefeated "Late Night with Conan O'Brien" wrapping up its 14th straight season at #1 in its time period. 

For the completed broadcast year, Jay delivered a 32 percent margin in adult 18-49 viewers over CBS's "Late Show with David Letterman" and a 36 percent margin in total viewers. At 12:35 a.m. ET, Conan completed the broadcast year with a 39 percent margin over CBS's "Late Late Show with Craig Ferguson" in 18-49 viewers and a 14 percent advantage in total viewers. 

Jay and Conan were especially dominant in the younger half of the target 18-49 demo, with Jay outscoring Letterman for the broadcast year by a 57 percent advantage among adults 18-34 and Conan besting Ferguson by 89 percent. 

In the valuable adult 18-34 demographic, Conan out-delivered Letterman for the broadcast year (479,000 viewers vs. 438,000), despite Conan's later start time. 

"Tonight" dominated all broadcast and cable competition during the broadcast year, topping Comedy Central's 11 p.m. ET series "The Daily Show" in adult 18-49 viewers by a 74 percent margin (1.787 million adults 18-49 vs. 1.025 million) and beating Comedy Central's 11:30 p.m. series "The Colbert Report" by 124 percent (1.787 million vs. 797,000). Conan also defeated all cable competition in his time period in adult 18-49 viewers. Versus Adult Swim programming in that hour, Conan prevailed by a margin of 91 percent (984,000 vs. 514,000). 

In adults 18-49, "Tonight" has won 50 sweep months in a row, 52 consecutive quarters (including ties) and 13 television seasons in a row. Conan has won 55 sweep months in a row, 55 consecutive quarters and 14 straight television seasons. 

In averages for the broadcast year, "Last Call with Carson Daly" finished within a tenth of a rating point of Ferguson in adult 18-49 rating. In adults 18-34, "Last Call" tied Ferguson and ABC's "Jimmy Kimmel Live" for the 2007-08 year (0.4 rating each). 

For the completed 2007-08 broadcast year, "Tonight" averaged 1.787 million adult 18-49 viewers versus 1.356 million for "Late Show"; in total viewers, Jay's audience of 4.747 million persons beat Letterman's 3.496 million; and in adults 18-34, Jay's 688,000 out-delivered Letterman's 438,000. At 12:35 a.m. ET, Conan's 984,000 adults 18-49 for the season outscored Ferguson's 707,000; in total viewers, Conan's 1.884 million beat Ferguson's 1.649 million; and in adults 18-34, Conan's 479,000 topped Ferguson's 253,000. 

WEEKLY AVERAGES 
(According to in-home viewing figures from Nielsen Media Research for the week of September 15-19. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.") 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.2/5 
CBS "Late Show," 0.8/4 (in encore telecasts) 
ABC "Nightline," 0.9/4 

12:05 a.m. ET 
ABC "Kimmel," 0.5/2* 

12:35 a.m. ET 
NBC "Late Night," 0.7/4 
CBS "Late Late Show," 0.5/3 

1:35 a.m. ET 
NBC "Last Call," 0.4/3* 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.6 million viewers 
CBS "Late Show," 2.7 million viewers (in encore telecasts) 
ABC "Nightline," 3.2 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.5 million viewers* 

12:35 a.m. ET 
NBC "Late Night," 1.8 million viewers 
CBS "Late Late Show," 1.5 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.0 million viewers* 

* "Last Call" was an encore on Friday and "Kimmel" was an encore on Monday. 

THIRD QUARTER AVERAGES 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.3/5 
CBS "Late Show," 0.8/3 
ABC "Nightline," 0.9/3 

12:05 a.m. ET 
ABC "Kimmel," 0.5/2 

12:35 a.m. ET 
NBC "Late Night," 0.7/4 
CBS "Late Late Show," 0.5/3 

1:35 a.m. ET 
NBC "Last Call," 0.4/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.6 million viewers 
CBS "Late Show," 2.9 million viewers 
ABC "Nightline," 3.1 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.4 million viewers 

12:35 a.m. ET 
NBC "Late Night," 1.8 million viewers 
CBS "Late Late Show," 1.4 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.0 million viewers 

COMPLETE 52-WEEK 2007-08 BROADCAST YEAR AVERAGES 

ADULTS 18-49 

11:35 p.m. ET 
NBC "Tonight," 1.4/6 
CBS "Late Show," 1.0/4 
ABC "Nightline," 1.0/4 

12:05 a.m. ET 
ABC "Kimmel," 0.6/3 

12:35 a.m. ET 
NBC "Late Night," 0.8/4 
CBS "Late Late Show," 0.5/3 

1:35 a.m. ET 
NBC "Last Call," 0.4/3 

TOTAL VIEWERS 

11:35 p.m. ET 
NBC "Tonight," 4.7 million viewers 
CBS "Late Show," 3.5 million viewers 
ABC "Nightline," 3.3 million viewers 

12:05 a.m. ET 
ABC "Kimmel," 1.6 million viewers 

12:35 a.m. ET 
NBC "Late Night," 1.9 million viewers 
CBS "Late Late Show," 1.6 million viewers 

1:35 a.m. ET 
NBC "Last Call," 1.1 million viewers 

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 15-19 

NATIONAL ADULT 18-49 RATING 

Comedy Central, 11 p.m. ET, "The Daily Show," 0.9 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.7 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.7 
Adult Swim, 12:30-1:30 a.m. ET, 0.4 

Each adult 18-49 rating point equals 1.31 million viewers 

TOTAL VIEWERS 

Comedy Central, 11 p.m. ET, "The Daily Show," 1.9 million 
Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.4 million 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million 
Adult Swim, 12:30-1:30 a.m. ET, 1.0 million 

Nielsen TV Ratings Data: ©2008 The Nielsen Company. All Rights Reserved.

 
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