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Wednesday, September 24: CBS's Crime Dramas Overcome ABC's Dancing

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September 25th, 2008

Scoreboard CBS ABC NBC FOX Uni CW
Total Viewers (million) 12.482 10.361 7.873 6.847 4.007 3.204
rating/Share: Adults 18-49 3.6/10 3.0/8 2.5/7 2.3/6 1.6/4 1.6/4
Rating/Share: Adults 18-34 2.1/6 2.2/7 1.9/6 2.0/6 1.8/5 2.0/6

CBS's crime dramas carried its lagging comedies along to a win Wednesday night for average viewers with 12.482 million (over ABC with 10.361 million) and the adults 18-49 demo with a 3.6 rating (over ABC with a 3.0). ABC's lineup of Dancing with the Stars and a David Blaine special took the 18-34 demo with a 2.2 rating (over CBS with a 2.1). And NBC is going to have a very weak Wednesday until Deal or No Deal returns in a few weeks.

This week's third Dancing with the Stars won the 8-9 hour and was the most watched show of the night with 15.568 million viewers and an 18-49 demo rating of 3.6. Still strong, but it's trending downward noticeably from Monday and Tuesday nights. Bones, a tick below its results last week, won the hour's and the night's 18-34 demo crown with a 2.7 rating. The premiere of Knight Rider barely got out of the garage. It was third in viewers and the 18-49 demo, and a punishing 4th in the 18-34 demo. The CBS premieres of The New Adventures of Old Christine and Gary Unmarried stayed in the garage, not reaching Knight's viewership or 18-49 demo and being absolutely buried in the 18-34 demo. America's Next Top Model lost 4% of its viewers and was stable in the demos from last week, and was second in the 18-34 demo for the hour.

The Criminal Minds premiere dominated the 9-10pm hour across the board and while America's Got Talent (down significantly from last week) was second for viewership, the David Blaine: Dive of Death special nosed it out for second in the demos. 'Til Death and Do Not Disturb continued to slide down 10% and 14% in their audiences.

The CSI:NY premiere crushed the competition from 10-11pm and was a very close second for the most watched show of the night. It's demo adults rating of 4.3 was tops for the evening. David Blaine: Dive of Death was second in all categories. The premiere of Lipstick Jungle was disappointing, finishing third for the hour. It's a show that probably should have been cancelled.

Note that the Presidential address skewed many of these fast affiliate overnight results during and after the address. Final results will differ for those shows.
Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 ABC Dancing with the Stars 15.568 3.6/10 2.4/8
FOX Bones 9.611 3.1/9 2.7/9
NBC Knight Rider (premiere) 7.300 2.4/7 2.0/7
CBS New Advs of Old Christine (premiere) 6.702 2.1/6 1.0/3
CW America's Next Top Model 4.070 2.1/6 2.5/8
UNI Cuidado on el Angel 3.585 1.4/4 1.6/5
8:30 CBS Gary Unmarried (premiere) 6.843 2.3/6 1.3/4
9:00 CBS Criminal Minds (premiere) 15.120 4.2/11 2.5/7
NBC America's Got Talent 10.235 2.7/7 1.9/6
ABC David Blaine: Dive of Death (9-11p) 8.889 2.8/7 2.0/6
FOX Til Death 4.632 1.7/4 1.5/4
UNI Fuego en la Sangre 4.512 1.8/5 1.9/5
CW 90210 (repeat) 2.337 1.2/3 1.5/4
9:30 FOX Do Not Disturb 3.533 1.4/3 1.2/3
10:00 CBS CSI:NY (premiere) 15.553 4.3/11 2.6/6
ABC David Blaine: Dive of Death (9-11p) 6.626 2.5/7 2.2/6
NBC Lipstick Jungle (premiere) 6.084 2.3/6 1.9/5
UNI Don Francisco Presenta 3.926 1.6/4 1.8/5

Shows are sorted by viewers in each time slot. Timeslot demo winners in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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