ABC Wins the Opening Thursday of the Season in Viewers and Key Adults, The Net's First Total Viewer Victory on a Season-Opening Thursday in 8 Years

Categories: Network TV Press Releases

Written By

September 26th, 2008

via ABC press release.

ABC Wins the Opening Thursday of the Season in Viewers and Key Adults, The Net's First Total Viewer Victory on a Season-Opening Thursday in 8 Years

ABC is Up from the Year-Ago Night in Both Total Viewers and Adults 18-49

Drawing its Biggest Audience Since January and Top Adult 18-49 Number Since November, "Ugly Betty" Opens its Third Season a Strong No. 1 in Key Demos

In its Fifth-Season Premiere, ABC's "Grey's Anatomy" Generates its Top Numbers In Nearly 11 Months, Standing as TV's Highest-Rated Scripted Telecast Since February

"Grey's" Marks its 41st Original Airing as Thursday's No. 1 TV Show in Adults 18-49 Thursday Night (8:00-11:00 p.m.)
ABC dominated the opening Thursday of the season among Total Viewers (15.5 million) and across each of the key Adult demographics:  AD18-34 (6.3/18), AD18-49 (6.0/15) and A25-54 (6.2/15). The Net bested second-place CBS on the evening by 3.8 million viewers and by 58% in Adults 18-49 (CBS = 11.7 million and 3.8/10).  ABC's Thursday was the highest-rated night for any net so far this season in the key young adult sales demo.

* ABC's numbers were up over the same night a year ago in both Total Viewers and Adults 18-49 (14.5 million and 5.8/15 on 9/27/07).

* It was the first time that ABC has won the opening Thursday of a season in Total Viewers in 8 years (since 10/5/00) and just the second time since at least 1991 - going back to the start of Nielsen's electronic database.

"Ugly Betty" (8:00-9:00 p.m.)
From 8:00-9:00 p.m. ABC's "Ugly Betty" opened its third season a definitive No. 1 in its time period among Adults 18-34 (3.4/11), beating CBS' second-place "Survivor: Gabon" premiere by 26% (2.7/9) and third-place NBC's opener of "My Name is Earl" by 31% (2.6/8).  Asserting itself in the hour among its core audience of Women 18-34, "Betty" defeated second-place CBS' "Survivor" franchise by a best-ever 69% (5.4/16 vs. 3.2/10).  The show earned a solid second in the hour to CBS' "Survivor" in Total Viewers (9.8 million) and Adults 18-49 (3.3/9), leading third-place NBC's season opener of "My Name is Earl" by wide margins ("Earl" = 6.4 million and 2.7/8).

* "Ugly Betty" generated its biggest audience since early January and its top Adult 18-49 number since last November - since 1/10/08 and 11/15/07, respectively.  It was the series' highest-rated telecast with Women 18-34 in exactly 1 year - since 9/27/07.

"Grey's Anatomy" (9:00-11:00 p.m.)
Thursday's No. 1 TV program in Total Viewers (18.3 million) and Adults 18-49 (7.3/18) on its fifth-season premiere, ABC's "Grey's Anatomy" opened as the highest-rated premiere so far this season in the key young adult sales demo, outdelivering the second-highest-rated season opener by a margin of 30% (Fox's "House" on 9/16/08 = 5.6/16). The ABC medical drama marked its 41st straight original telecast as Thursday's No. 1 TV show in Adults 18-49 - No. 1 on every single original airing since premiering on the evening in 2006.  In its 9:00-11:00 p.m., "Grey's" beat its nearest time-period competition by 7.2 million viewers (18.3 million vs. 11.1 million - CBS) and by 78% in Adults 18-49 (7.3/18 vs. 4.1/10 - NBC).

* Grey's represents TV's most-watched scripted series telecast since early-April (4/10/08 - CBS' "C.S.I.") and highest-rated among Adults 18-49 since the beginning of February (2/5/08 - Fox's "House" coming out of "American Idol").

* In Total Viewers and Adults 18-49, "Grey's Anatomy" turned in its strongest performance in nearly 11 months - since 11/15/07.

Please note:  Based on last season ('07-08), "Grey's Anatomy" is the most recorded and played back program on all of TV, as the show gained +2.1 million viewers and grew by +1.1 rating points in Adults 18-49 (+13%) from its first reported Live + Same Day number to its Live + 7 Day number.  With current DVR penetration nearing 28% this season, up from about 19% at the same point a year ago, "Grey's" will see even greater increases in viewership this season from the initially reported next-day overnight ratings to the final numbers including all DVR playback.

 
© 2014 Tribune Digital Ventures