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Thursday, September 25: A Paler Shade of Grey's Boosts ABC

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September 26th, 2008

Scoreboard ABC CBS NBC FOX Uni CW
Total Viewers (million) 15.462 11.743 7.838 4.333 3.957 3.674
rating/Share: Adults 18-49 6.0/15 3.8/10 3.6/9 2.0/5 1.6/4 1.5/4
Rating/Share: Adults 18-34 6.5/18 2.3/6 3.9/11 1.9/5 1.7/5 1.4/4

ABC buried the competition on the first Thursday of the new season, particularly in the age demos, but the premiere of Grey's Anatomy, the leader for the evening, was down over 2.5 million viewers from last season's premiere.

The premiere of Survivor: Gabon took the viewership crown and the adults 18-49 demo from 8-9pm, but it was down almost 2.5 million viewers from the Survivor:China premiere last September. Ugly Betty's premiere was down over a million viewers from last year's premiere, but managed the adults 18-34 demo win for the hour. Even worse was the premiere of My Name is Earl, which lost 26% of it's viewers compared to last season's premiere.

Against real competition, Kitchen Nightmares just got crushed in both hours, shedding almost a third of its viewers and demo adults from last week. Compared to that carnage, Smallville's loss of only 6% of its viewers and a tick in each demo seems positively heroic. Supernatural, on the other hand, lost 18% of its viewers and about a quarter of its demo adults from last week.

Although down from last year's premiere, Grey's Anatomy had no equal on the night, completely overwhelming the competition in both hours across the board.

In some rare positive news for the night, The Office premiere was on par with last year's premiere and it put in some good demo numbers. Berman is reporting that it won both the 18-34 and 18-49 demos for men.

The premiere of the final season of ER was down over 2 million viewers from its premiere last year.

Full details:


Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 CBS Survivor: Gabon (8-10p) (premiere) 13.052 4.5/13 2.8/9
  ABC Ugly Betty (premiere) 9.775 3.3/9 3.5/11
  NBC My Name is Earl (premiere) 6.398 2.7/8 2.6/8
  FOX Kitchen Nightmares 4.177 1.9/5 1.9/6
  CW Smallville 4.104 1.7/5 1.7/5
  UNI Cuidado con el Angel 3.746 1.4/4 1.6/5
           
9:00 ABC Grey's Anatomy (9-11p) (premiere) 18.296 7.2/17 7.8/20
  CBS Survivor: Gabon (8-10p) (premiere) 12.775 4.5/10 2.6/7
  NBC The Office (premiere) 9.195 4.9/11 6.1/15
  UNI Fuego en la Sangre 4.644 1.8/4 2.1/5
  FOX Kitchen Nightmares 4.489 2.1/5 1.9/5
  CW Supernatural 3.245 1.3/3 1.2/3
           
10:00 ABC Grey's Anatomy (9-11p) (premiere) 18.315 7.6/19 8.1/21
  CBS CSI (repeat) 9.403 2.6/6 1.5/4
  NBC ER (premiere) 7.921 3.3/8 3.0/8
  UNI La Rosa de Guadalupe 3.480 1.4/4 1.5/4

 

Shows are sorted by viewers in each time slot. Timeslot demo winners in bold.

Nielsen TV Ratings: ©2008 The Nielsen Company. All Rights Reserved. 

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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