Early Sunday Nielsen Ratings: NFL and Desperate Housewives

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September 29th, 2008

Update: full night's details for ABC, CBS, NBC, FOX and the CW are available.

In the early metered market ratings the Sunday Night Football matchup between the Philadelphia Eagles and the Chicago Bears led the night with a 12.3/19 (household rating/share) for the portion from 8:30p-11p.

A two hour premiere of Extreme Makeover seemed down vs. its performance last year with a 6.2/10 between 7pm-9pm, though it built in each consecutive half hour, down more than 10% versus last year, but it probably still performed well within the 18-49 demo. We'll see when we get the fast affiliate data.

Desperate Housewives scored an 11.2/17 in the metered markets. While off its premiere numbers last year, I believe this, like Grey's Anatomy may finish above its season finale for last year. We'll take a closer look when we have more data. In a normal year, we'd have expected some attrition from one season to the next, so I think it's a good sign that there is at least some recover from the WGA strike if the premieres - especially of serial dramas - outperform their season finales last May.

Fox had a bit of football overrun and than the OT, and then the premieres of its animations. The Simpsons led with a 6.5/10, King of the Hill had a 4.8/7 and Family Guy a 5.5/8. American Dad pulled a 4.3/6. The tale with all these shows will be the demos and I'm guessing although The Simpsons outperformed Family Guy on an overall household basis, Family Guy will prove stronger with the youth demos.

CBS also had football overrun which means the final numbers will probably change a lot, but 60 Minutes had an 8.6/14 and The Amazing Race a 6.6/10. The premieres of Cold Case and The Unit pulled a 7.5/11 and 6.4/10 respectively. CW ran repeats, but starting next week MRC is programming Sunday night's for the CW with premieres of In Harm's Way, Valentine, Inc. and Easy Money.

We'll hopefully have the full overnight report with total viewers and 18-49 viewers up sometime between 9am-10am PDT.

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