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Fringe Has Most DVR Viewers, 90210 Has Greatest DVR Increase

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September 29th, 2008

For the week of September 8-14, the premiere of Fox's Fringe had the largest audience via DVR viewing with 2.211 million viewers via DVRs. Fox also had the second and third largest audiences with Bones and  Terminator: Sarah Connor Chronicles. Rounding out the top ten for the largest DVR audiences were Tuesday and Wednesday's Big Brother, America's Top Model, Wednesday and Thursday's America's Got Talent, America's Top Model, 90210 and Wipeout.

The CW had the two top shows for percentage increase over their Live audience with 90210 increasing 37.9% and America's Top Model increasing 37.6%. Rounding out the top 10 for largest % increase via DVR viewing was Terminator: Sarah Connor Chronicles, Fringe, Tuesday and Thursday's Big Brother, Bones, Gossip Girl, One Tree Hill, and Privledged.

It shouldn't surprise anyone that Fox and CW shows predominate in both lists. They began their season premieres this week in advance of the rest of the broadcast networks.

Largest Time-Shifting Audiences for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 Fringe FOX  10,321  8,110  2,211 27.3%
2 BONES FOX  10,357  8,166  2,191 26.8%
3 TERMINATOR: SARAH CONNOR CHRONICLES FOX  7,266  5,680  1,586 27.9%
4 Big Brother 10-TUE CBS  7,318  5,758  1,560 27.1%
5 Big Brother 10-THU CBS  7,887  6,633  1,254 18.9%
6 AMERICA'S Top Model-5 CW  4,307  3,129  1,178 37.6%
7 AMERICA'S GOT TALENT-WED NBC  12,137  11,061  1,076 9.7%
8 90210 CW  3,791  2,750  1,041 37.9%
9 Wipeout ABC  7,753  6,751  1,002 14.8%
10 AMERICA'S GOT TALENT 9/11 NBC  10,254  9,278  976 10.5%
11 AMERICA'S GOT TALENT NBC  12,056  11,110  946 8.5%
12 PRISON BREAK FOX  6,674  5,759  915 15.9%
13 Wipeout SP-9/9(S) ABC  7,607  6,706  901 13.4%
14 Kitchen Nightmares FOX  6,601  5,809  792 13.6%
15 Gossip Girl-MON CW  3,640  2,888  752 26.0%
16 Fringe ENCORE-9/14(S) FOX  6,198  5,481  717 13.1%
17 One Tree Hill-MON CW  3,631  2,947  684 23.2%
18 Big Brother 10-SUN CBS  6,744  6,085  659 10.8%
19 DAY EARTH STOOD STILL PVW(S) FOX  6,039  5,446  593 10.9%
20 20/20-FRI ABC  8,372  7,838  534 6.8%

The absolute time-shifting audience size table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest absolute number of viewers watching shows later on their digital video recorders (DVRs)

Greatest % Increase from Time-Shifting for Broadcast TV Shows:


Rank Programs Network  Persons Live+7 (000s)  Persons Live (000s)  Time-shifted Audience (000s) % increase from Live to Live+7
1 90210 CW  3,791  2,750  1,041 37.9%
2 AMERICA'S TOP MODEL-5 CW  4,307  3,129  1,178 37.6%
3 TERMINATOR: SRH CNR CHRON FOX  7,266  5,680  1,586 27.9%
4 FRINGE FOX  10,321  8,110  2,211 27.3%
5 Big Brother 10-TUE CBS  7,318  5,758  1,560 27.1%
6 BONES FOX  10,357  8,166  2,191 26.8%
7 Gossip Girl-MON CW  3,640  2,888  752 26.0%
8 One Tree Hill-MON CW  3,631  2,947  684 23.2%
9 PRIVILEGED CW  3,010  2,496  514 20.6%
10 BIG BROTHER 10-THU CBS  7,887  6,633  1,254 18.9%
11 PRISON BREAK FOX  6,674  5,759  915 15.9%
12 Wipeout ABC  7,753  6,751  1,002 14.8%
13 Kitchen Nightmares FOX  6,601  5,809  792 13.6%
14 Wipeout SP-9/9(S) ABC  7,607  6,706  901 13.4%
15 FRINGE ENCORE-9/14(S) FOX  6,198  5,481  717 13.1%
16 OFFICE 9:30 9/11(S) NBC  4,669  4,174  495 11.9%
17 DAY EARTH STOOD STILL PVW(S) FOX  6,039  5,446  593 10.9%
18 BIG BROTHER 10-SUN CBS  6,744  6,085  659 10.8%
19 AMERICA'S GOT TALENT 9/11(S) NBC  10,254  9,278  976 10.5%
20 90210-ENC CW  2,403  2,178  225 10.3%

The % Time-shifting table ranks which of the Top 150 broadcast shows [by Live+7 viewers] had the largest % increase in viewing between Live audience and Live+7 audience numbers from viewers watching shows later on their digital video recorders (DVRs).

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE: The number that watched a program while it was broadcast.

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day the program was broadcast.

LIVE+7: The number watched while a program was broadcast or via DVR within 7 days of original broadcast.

For more information see Numbers 101.

Nielsen TV Ratings Data:©2008 The Nielsen Company. All Rights Reserved.

 
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