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Sunday Overnight Ratings: Big Wins for Chicago Bears, Housewives

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September 29th, 2008

Scoreboard NBC ABC CBS FOX CW
Total Viewers (million) 14.23 12.47 10.86 10.58 1.31
rating/Share: Adults 18-49 5.6/14 4.4/11 2.6/7 4.4/11 0.6/2
Rating/Share: Adults 18-34 4.9/13 3.7/10 1.9/5 5.2/15 0.6/2

An impressive goal line stand in the fourth quarter led the Chicago Bears to victory over the Philadelphia Eagles and NFL Sunday Night Football led the night on NBC. The game averaged 15.94 million viewers between 8pm-11pm (the game actually starts at 8:15pm, but we don't see 15 minute numbers so there is no way for us to break out just the game portion). The return of the ladies from Wisteria Lane led ABC to a second place finish as Desperate Housewives scored a whopping 18.44 million viewers between 9p-10 and rocked in the age demographics. Housewives was down a bit from last year's premieres based on these numbers, but well ahead its pace at the close of last season. You can see last season's Desperate Housewives ratings (and last year's Sunday Night Football numbers as well).

The numbers for Extreme Makeover were definitely down from last year, although it did gain strength in its second hour, but the return of Brothers & Sisters at 10pm performed very solidly after Desperate Houswives holding two-thirds of the viewers and the demo numbers.

Fox's animations were back and total viewers do not matter. Their strength in the demos, particularly the 18-34 demographics is phenomenal. And even shows like King of The Hill pull numbers among 18-34 year olds that should keep it around if it maintains them. Family Guy with about half the viewers of Desperate Housewives almost had as many 18-34 year olds, and it least in its premiere The Simpsons has some life in it still

Over on CBS this night showcases just how youth starved the eye network is. While Amazing Race and Cold Case pulled OK overall numbers, the demo numbers relative to the field were pretty sparse. Note there were about 15 minutes of Football overrun so the CBS schedule will all be a bit altered from these numbers (and a bit lower for the night overall).

The CW ran with repeats, but next week MRC (Media Rights Capital) takes over programming Sunday nights on the CW with the premieres of In Harm's Way, Valentine, Inc. and Easy Money.

Full details:

Time Net Show Viewers (Millons) 18-49 Rating/Share 18-34 Rating/Share
7:00 FOX Football Overrun 20.02 8.0/24 7.3/25
CBS 60 Minutes 12.14 2.2/6 1.6/5
ABC Extreme Makeover: Home Edition 7.19 2.2/7 1.7/6
NBC Football Night in America 5.97 2.3/7 1.8/6
UNI Sangre di Mi Sangre 2.10 0.8/2 0.8/3
CW One Tree Hill (R) 1.37 0.6/2 0.7/2
7:30 FOX The OT (Football post-game) 11.04 4.5/13 4.4/15
8:00 NBC Pregame/Sunday Night Football 14.86 5.7/14 5.3/15
ABC Extreme Makeover: Home Edition 11.91 3.7/9 2.8/8
CBS The Amazing Race 10.29 3.2/7 2.5/7
FOX The Simpsons 9.30 4.4/12 5.2/15
UNI Sangre di Mi Sangre 2.55 1.0/2 1.0/3
CW Privileged (R) 1.22 0.6/1 0.6/2
8:30 FOX King of the Hill 7.04 3.3/8 4.0/11
9:00 ABC Desperate Housewives 18.44 7.0/16 5.9/14
NBC Sunday Night Football 16.44 6.5/14 5.9/15
CBS Cold Case 11.24 2.7/6 1.7/4
FOX Family Guy 9.20 4.5/10 5.6/14
UNI Sangre di Mi Sangre 3.14 1.2/3 1.3/3
CW America's Next Top Model (R) 1.44 0.7/2 0.6/2
9:30 FOX American Dad 6.86 3.2/7 4.1/10
10:00 NBC Sunday Night Football 15.02 6.3/15 6.5/17
ABC Brothers & Sisters 12.35 4.8/12 4.2/11
CBS The Unit 9.75 2.6/7 1.8/5
UNI Sangre di Mi Sangre 2.85 1.2/3 1.2/3

Shows are sorted by viewers in each time slot.

TV Ratings data (C)2008, The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Overnight Ratings: Local metered-market ratings service of Nielsen Station Index (NSI) in which household ratings and shares are provided to clients the morning following the day or evening of telecast. While routinely used for "next day" immediate analysis, these fast affiliate ratings are by process inaccurate for programs that air live across a network since they represent affiliate time period performance. For example, last night's 10-11pm affiliate #'s would reflect 10pm on the East Coast but also 10pm on the West Coast which for a live event would not represent the same broadcast or portion of the broadcast.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast.

For more information see Numbers 101.

 
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