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FINAL NATIONALS PUT "GOSSIP GIRL" AT 4.1/11 IN WOMEN 18-34, AS SERIES CLIMBS TO ITS SECOND BEST PERFORMANCE EVER

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September 30th, 2008

Via CW Press Release:

FINAL NATIONALS PUT "Gossip Girl" AT 4.1/11 IN WOMEN 18-34, AS SERIES CLIMBS TO ITS SECOND BEST PERFORMANCE EVER  

Gossip Girl Delivers Second Best Ratings Ever

in Women 18-34, Adults 18-34, Women 18-49 and Adults 18-49 

The CW Scores Second Best Monday Ever in Key Demos 

The CW Again Takes Monday as #1 Network with Young Women  

One Tree Hill Scores Best Ratings In Nearly Two Years in Target Demos  

Gossip Girl and One Tree Hill Each Post Week-to-Week Gains in Key Demos 

            September 30, 2008 (Burbank, CA) - With this afternoon's Final Nielsen ratings, Gossip Girl's ratings improved to a 4.1/11 with women 18-34, leading to The CW's sophomore sensation to score its second best ratings ever among women 18-34, as well as adults 18-34 (2.6/8), women 18-49 (2.8/7) and adults 18-49 (1.8/5), according to Live Plus Same Day Nielsen ratings for Monday, Sept. 29, 2008.    

With Gossip Girl and One Tree Hill building week-to-week, The CW matched its best Monday ever in adults 18-34 (2.6/7), adults 18-49 (1.9/5) and women 18-49 (2.8/7) and delivered its second best Monday ever in women 18-34 (3.9/10).  The CW improved week-to-week by 8% in women 18-34 (3.9/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 17% in women 18-49 (2.8/7) and 6% in total viewers (3.4mil). 

The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.9/10) and females 12-34 (3.5/10). 

GOSSIP GIRL ranked second in the hour in women 18-34 (4.1/11), persons 12-34 (2.3/7-tie) and females 12-34 (3.6/10).  GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.6/8) and women 18-49 (2.8/7).  GOSSIP GIRL grew from last week by 5% in women 18-34, 8% in adults 18-34, 13% in adults 18-49 and 8% in women 18-49. 

One Tree Hill scored its best ratings in nearly 2 years among women 18-34 (3.8/9), and matched its best ratings ever on The CW in adults 18-34 (2.7/7) and adults 18-49 (1.9/4).  ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 (2.7/6) and 9% in viewers (3.4mil).

 
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