Lots of great information on DVR viewing, cable and satellite penetration and more in this research excerpt from MediaPost ( read the rest here, free registration required).
27% of TV households in the United States have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR, and that 87% of DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10).
But recorded viewing is not necessarily the priority in DVR households, says the report, since 68% of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch. Only 6 percent of TV viewing is now time-shifted, either as a show recorded on a DVR and viewed later or as one seen through a video-on-demand service, says the report.
LRG's research also found that:
- 35% of DVR owners feel that they spend more time watching programs recorded on their DVR than regularly scheduled programs
- 45% of DVR owners record five or fewer programs per week
- 68% of digital cable subscribers say that they have used Video on- Demand, with 85% of this group having used VOD in the past month
- 42% of VOD users are more likely to keep digital cable because of on- Demand
The report says that the number of US households with DVRs has essentially doubled in the past two years and, with a continued push from cable, DBS, and Telco TV providers, will likely double again over the next four years. LRG forecasts that DVRs and on-Demand's share of total TV viewing time in the US will increase from about 6% today to 16% at the end of 2012.
Top 10 Cable MSOs in the U.S. Passings (millions) Subscribers (millions) Availability Penetration Net Adds in 2Q 2008 Net Adds in 2Q 2007 Basic Cable
Sources: The Companies and Leichtman Research Group, Inc.
Other Major Private
Total Top Cable
Telephone Companies AT&T 14,693,000 46,000 Verizon 8,330,000 54,000 Qwest 2,732,000 31,000 Embarq 1,364,000 24,000 Windstream 934,000 23,300 Century Tel 607,000 21,000 Frontier 559,300 16,280 FairPoint 294,412 (1,166) Cincinnati Bell 229,000 1,100 Total Top Phone 29,743,012 215,514 Total Broadband 65,075,181 886,940 Sources: The Companies and Leichtman Research Group, Inc