DVR Ownership Increases, But Recordings Not Priority Viewing

Categories: New TV Technology,Satellite TV

Written By

October 1st, 2008

Lots of great information on DVR viewing, cable and satellite penetration and more in this research excerpt from MediaPost ( read the rest here, free registration required).

27% of TV households in the United States have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR, and that 87% of DVR owners would recommend their DVR service to a friend. 81% rate their DVR 8-10 on a 10 point scale (with 45% rating the service as 10).

But recorded viewing is not necessarily the priority in DVR households, says the report, since 68% of DVR owners say that they usually watch recorded DVR programs when there is nothing on regularly scheduled TV that they want to watch. Only 6 percent of TV viewing is now time-shifted, either as a show recorded on a DVR and viewed later or as one seen through a video-on-demand service, says the report.

LRG's research also found that:

  • 35% of DVR owners feel that they spend more time watching programs recorded on their DVR than regularly scheduled programs
  • 45% of DVR owners record five or fewer programs per week
  • 68% of digital cable subscribers say that they have used Video on- Demand, with 85% of this group having used VOD in the past month
  • 42% of VOD users are more likely to keep digital cable because of on- Demand

The report says that the number of US households with DVRs has essentially doubled in the past two years and, with a continued push from cable, DBS, and Telco TV providers, will likely double again over the next four years. LRG forecasts that DVRs and on-Demand's share of total TV viewing time in the US will increase from about 6% today to 16% at the end of 2012.

[...]

Top 10 Cable MSOs in the U.S. Passings (millions) Subscribers (millions) Availability Penetration Net Adds in 2Q 2008 Net Adds in 2Q 2007 Basic Cable

114.7

57.8

50.4%

(225,000)

(240,000)

Digital Cable

114.3

37.1

100%

32.5%

800,000

1,225,000

Broadband Internet

113.0

35.0

99%

31.0%

667,000

784,000

Telephone

100.2

15.1

93%

15.1%

1,090,000

1,125,000

Sources: The Companies and Leichtman Research Group, Inc.

Top Broadband Internet Providers in the U.S. Broadband Internet Provider Subscribers at the end of 2Q 2008 Net Adds in 2Q 2008 Cable Comcast

14,357,000

279,000

Time Warner

8,125,000

201,000

Cox

3,885,000

40,000

Charter

2,787,300

19,300

Cablevision

2,395,000

52,000

Mediacom

702,000

14,000

Insight

424,600

12,400

Cable One

361,269

4,726

RCN

295,000

4,000

Other Major Private

Companies

2,000,000

45,000

Total Top Cable

35,332,169

671,426

Telephone Companies AT&T 14,693,000 46,000 Verizon 8,330,000 54,000 Qwest 2,732,000 31,000 Embarq 1,364,000 24,000 Windstream 934,000 23,300 Century Tel 607,000 21,000 Frontier 559,300 16,280 FairPoint 294,412 (1,166) Cincinnati Bell 229,000 1,100 Total Top Phone 29,743,012 215,514 Total Broadband 65,075,181 886,940 Sources: The Companies and Leichtman Research Group, Inc


 
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